101 Marketing Tools to Help Grow Your Business [DATABASE]

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The definitive collection of 101 marketing tools every growth hacker needs to know about to grow their business.

Let’s talk marketing tools.

Free conversion tools. $1,000 analytics platforms. Resources for analyzing your competitors’ ads.

Our growth team has compiled the definitive list of the 101 Marketing Tools we have used or researched to help our clients grow.  Below is an overview of the resources we leverage to give our clients an advantage over competitors.

The resources are broken down into the following sections (click the buttons to jump to that section of the marketing tools database):

 

Analytics

 

1. Kissmetrics

 

kissmetrics

 

Price: $20 / Month
Details: A customer-based analytics platform that has event based tracking and cross platform integrations.  Used by companies like Unbounce, SendGrid, Has custom dashboards for eCommerce and SaaS companies.

 

2. Hubspot

 

Hubspot Dashboard

 

Price: $800 / Month (And Up)
Details: CRM. Analytics Tracking. A/B Testing. One of the more robust marketing tools that allows you to control your content, channels and marketing performance while getting a 360 degree view of the people who matter most to your company from your dashboard. Lots of tools but has a long integration cycle.

 

3. Marketo

 

marketo

 

Price: $895 / Month
Details: According to Marketo, The #1 marketing automation solution for organizations of any size.  Strong suite of tools including email segmentation, SEO tools and custom dashboards.  Still waiting on them to update their UI to be one of our favorite marketing tools.

 

4. Amplitude

 

Amplitude

 

Price: $200 / Month
Details: Amplitude is a web and mobile analytics platform that allows you to understand what your users are doing with your product across all platforms on web and mobile.  Very strong for mobile-first companies.

 

5. Compass

 

compass

 

Price: $16 / Month
Details: The all in one analytics dashboard to grow your eCommerce business.  Very simple and very focused on eCommerce.  Simply integration with Shopify, Stripe and Facebook.

 

6. ClickTale

 

clicktale

 

Price: Enterprise Pricing
Details: Clicktale reveals consumer behavior, needs and intent at every touchpoint of the digital conversation, delivering insights to delight customers and create more value. Simply put, understand where users are clicking.

 

7. Heap

 

heap analytics

 

Price: $199 / Month
Details: Event based tracking with extensive integration. Very powerful for building out funnels and tracking any click or action a customer takes on your website. Bonus, it has retroactive tracking so you never miss out on any metrics you create after the fact.

 

8. Mixpanel

 

mixedpanel

 

Price: $99 / Month
Details: Similar to Heap with event based tracking and extensive integrations. Very powerful but you need a developer or technical marketer to set it up the right way. Great for mobile apps.

 

9. Ometria

 

ometria

 

Price: $1,000 / Month
Details: Powerful eCommerce focused analytics and email marketing tool.  Very focused on the individual customer and retargeting them with personalized content.  Has nice dashboard with ecommerce KPIs like Avg order size, Lifetime value and metrics for your VIP customers.

 

10. RJ Metrics

 

kissmetrics ecommerce

 

Price: From $220 / Month
Details: An eCommerce first analytics tool that helps you optimize every aspect of your business.  Tracks CAC (customer acquisition cost), ARR, churn and lifetime value. Extensive Integration and you’ll need the help of a developer technical marketer.

 

11. Monkey Data

 

monkey data

 

Price: $80 / Month
Details: Basic analytics tool designed for eCommerce companies. Integrates with most eCommerce based websites. Not as robust as the others but also not as expensive.

 

12. Quantcast

 

Quantcast

 

Price: Custom Pricing
Details: Powerful cross-platform audience measurement trusted by leading publishers like Buzzfeed.  Strong audience segmentation tool that’s also used by eCommerce companies.

13. Attribution App

 

Attribution App

Price: $79 / Month
Details: This is an ideal tool for teams that are ramping  up their ad spend.  It’ll pull in campaign spending from Facebook and Adwords to compare performance. Plus, you can see real customers with rich histories, not just numbers on a spreadsheet.

14. Hotjar

 

hotjar

 

Price: $89 / Month
Details: All-in-one analytics and feedback. Hotjar is a way to understand your web and mobile site visitors. Identify opportunities for  site improvement using.  Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior.

 

15. Mouse Flow

Mouse Flow

Price: $29 / month
Details: Mouseflow lets you see visitors’ behavior and fix pain points with session replay, heatmaps, funnels, form analytics, and feedback campaigns.

16. Lucky Orange

 

lucky orange

Price: $9 / Month
Details: Real Time Web Analytics to see how your visitors actually use your website. See every person that is on your site at this very moment.  Think Google Analytics “Real Time” view but on steroids.

 

17. Segment

 

segment

 

Price: From $100 / Month
Details: Collect customer data with one API and send it to hundreds of tools for analytics, marketing, and data warehousing.  Used by companies like Bonobos, Hotels Tonight and Instacart.

 

18. ClickMeter

 

clickmeter

 

Price: $29 / Month
Details: Monitor, compare and optimize all your marketing links in one place to increase the conversion rate.

 

 

19. Bit.ly

 

bitly

 

Price: Free
Details: Simply put, track your links and see who clicks on them.  Bitly’s free version has a cap on how many you can track.

 

20. Google Analytics Dashboard Templates

Google Analytics Dashboard Templates

Price: Free
Details: Obviously, we have to mention Google Analytics.  It’s free and it allows you to track basic metrics around acquisition and behavior.  As a bonus, here are 10 custom Google Analytics dashboards to use.  Your free account has an allowance of 20 dashboards.

 

Email Marketing Tools

 

21. Mailchimp

 

mailchimp

Price: From $10 / Month
Details: Very simply and easy to use email service provider that integrates with everyone under the sun. Has transactional and workflow email options.  Great option for first time email marketers.

 

22. Get Drip

 

drip

Price: From $49 / Month
Details: Lightweight Marketing Automation email tool with powerful email drip campaigns. Hence the name Get Drip.

 

23. Customer.io

 

customer.io

Price: From $100 / Month
Details: Behavioral messaging automation that puts customers first. Harness web & mobile app data to trigger, personalize, and scale messages that convert.  Great tool for B2B email marketers or any email campaigns that require multiple emails based on actions.

 

24. GetResponse

 

getresponse

Price: From $15 / Month
Details: Marketing automation tool. Marketers can make newsletters and setup user flows.

 

25. Campaign Monitor

 

campaign monitor

 

Price: From $9 / Month
Details: Very user friendly email service provider that’s used by Buzzfeed.  They have transactional emails and action based email workflows.  It’s used by GrowthHit!

 

26. Klaviyo

 

Klaviyo Email Service Provider

 

Price: $250 / month (and up)
Details: If you have an eCommerce website and want to to powerful email campaigns by user behavior or profile then this is your solution. Very simple integration with Shopify.

 

Landing Pages

 

27. Optimizely

 

optimizely

 

Price: $49 / Month
Details: Enterprise-level A/B testing and personalization for the web and mobile apps. Custom landing pages. Nice user experience.

 

28. Unbounce

 

unbounce

 

Price: $99 / Month
Details: Unbounce lets marketers build, publish and test landing pages without IT or software. A/B testing and lead generation make it a powerful marketing tool.

 

29. LeadPages

 

leadpages

Price: $49 / Month
Details: Create custom landing pages without messing with any code. Nice user experience. Hard to go wrong with this one or any of the two above.

 

30. Right Message

Right MessagePrice: $99 / Month
Details: Why do new users and existing customers see the same landing page?  With Right Message, you can leverage user data, cookie data and traffic source to make a personalized user experience for every customer. It integrates with most ESP and it’s founded by the guy behind Double Your Freelancing.

 

31. Kickoff labs

 

kickofflabs marketing tools

 

Price: $39 / Month
Details: Increase email collection for your newsletters, contests, launches and events with their suite of tools like the viral boost pages and the opt-in forms.

 

Conversion Tools

 

32. Convert Flow

Convert FlowPrice: $49 / Month
Details: ConvertFlow is a personalized way to guide people on your website to become leads, customers and repeat buyers, with targeted calls-to-action and on-site messages.  It’s great for converting people on their second and third interaction with a brand.

33. SumoMe

 

sumome

 

Price: $100 / Month
Details: Suite of email capture tools that allow users to grow traffic with email welcome mat, popup email capture and more.  Also, nice integration with Google Analytics to track your conversion rate.  (Bonus: they have a great blog.)

 

34. ThriveLeads

 

thrive leads

 

Price: $97 / Month
Details: Email capture products that include an email welcome mat, popup email capture and more. Comparable to SumoMe.

 

35. OptinMonster

 

optinmonster

 

Price: $49 / Month
Details: Create and A/B test beautiful lead capture forms without a developer. Good for opt in sign ups like “Join to get our Summer Style Guide PDF” or some other type of guide.

36. Just Uno

Just Uno

Price: Free to $19/Month
Details: Just Uno is a conversion toolkit that includes smart email pop ups, sliders and hello bars for desktop and mobile experiences. Their tool integrates with every major email service provider and has lots of options for pop up triggers and filters so you can custom a user journey by url.

37. Vidyard

VidyardPrice: Custom Pricing
Details: A video tool that helps you easily create, share and amplify interactive and personalized video experiences.  Build video into your website and map your video content to your buyer’s journey.

 

 

 

 

 

SEO Tools

 

38. SEMrush

 

semrush

 

Price: Free
Details: Insights into your competitors’ strategies in display advertising, organic, seo and paid search, and link building.

 

39. Mozbar

 

mozbar

 

Price: Free
Details: They have lots of free and paid tools.  This chrome extension allows you to easily audit a website from an SEO perspective: H1 tags, meta description, backlinks, etc.

 

40. ScreamingFrog – SEO Spider

 

seo spider

 

Price: Free
Details: A tool that analyzes websites’ links, images, CSS, script and apps from a SEO perspective. Good for analyzing your company or your competitors.

 

41. Ahrefs

 

ahrefs

 

Price: $99 / Month
Details: Track your backlinks, keywords, brand mentions and know what your competitors are doing.  Very powerful but a little pricey.

 

42. Majestic

 

majestic seo marketing tools

 

Price: From $49.99 / Month
Details: Link intelligence tools for SEO and internet PR and marketing. Site explorer shows inbound link and site summary data.

 

43. SpyFu

 

spyfu

 

Price: $79 / Month
Details: Download your competitors’ most profitable keywords and ads for paid and organic search traffic.  Yes, it’s a spy tool.

 

44. SearchMan

 

searchman

 

Price: Free
Details: Self-serve big data tool makes it easier for mobile apps to compete for visibility inside the Apple & Android Play app stores. Great for any app companies.

 

45. iSpionage

 

ispionage

Price: $59 / Month
Details: A tool that allows you to steal a competitor’s traffic and uncover their conversion strategy.

 

46. KeywordSpy

 

keywordspy

 

Price: $89 / Month
Details: A paid SEO tool that allows you to see what Keywords competitors are using to get their top performing traffic.

47. Google Keyword Planner

Google Keyword Planner Marketing tools

Price: Free
Details: If you go into your Google Adwords account you’ll notice a tool called Keyword Planner.  This resources allows you to type in various keywords so you can see the monthly search demand for that word along with the suggested bid for your paid search campaigns.

48. UberSuggest

 

uber suggest

 

Price: Free
Details: A resources that helps you predict long tail keywords based on keywords in your industry.

 

Social Media Tools

 

49. HootSuite

 

hootsuite

 

Price: Free / $9 per Month
Details: A social media management tool that allows you to manage multiple networks and profiles and measure performance.

 

50. Buffer

 

buffer

 

Price: Free / $9 per Month
Details: A social media management tools that allows you to share any page you’re reading across multiple platforms. As a bonus, Buffer has a great blog on content marketing and startups.

 

51. Edgar

 

edgar

Price: $50 / Month
Details: A social media scheduling tool that will fill and auto populate content on it’s own.  You can program it by keywords or industry and let it run.

 

52. Social Quant

 

socialquant

 

Price: $50 / Month
Details: Social Quant is a website traffic and engagement tool on Twitter that will help you increase your social following.

 

53. FollowerWonk

 

followerwonk

 

Price: From $29 / Month
Details: A resource that allows you to search twitter users by content and biography.  Allows you to connect with the right twitter users and understand your audience even better.

 

54. Socedo

 

socedo

 

Price: $300 / Month
Details: A B2B demand generation system for the social world. Socedo can help you discover, engage and qualify prospects through social media to increase revenue at scale.

 

55. TweetFavy

 

tweetfavy

 

Price: $9 / Month
Details: TweetFavy is a self proclaimed “Growth Hacking Tool” that allows you to automate your Twitter marketing campaign and grow your social following.

 

56. Simply Measured

 

Simply Measured

 

Price: From $149 / Month
Details: Powerful social analytics tool that has a listening lab for your brand or industry and conversion tracking to understand your entire funnel from social.  Plus, they have tools to track how your content is shared across the web.

57. Narrow

 

narrow.io

 

Price: $19 / Month
Details: Narrow is a Twitter marketing automation tool that helps you build a targeted following.

 

58. Crowdfire

 

crowdfire

 

Price: FREE
Details: Crowdfire is one of the only free marketing tools where you can monitor you followers, unfollowers and target potential followers.

 

59. Mention

 

mention

 

Price: $29 / Month
Details: Think of Mention as Google Alerts on steroids. With Mention you can monitor in real-time about anything on the web and social media. React quickly, collaborate & analyze your online presence.

 

60. Sniply

 

sniply

 

Price: $29 / Month
Details: Sniply is the one of the most powerful social marketing tools because it allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.

 

61. TweetDeck

 

tweetdeck

 

Price: FREE
Details: TweetDeck is a social browser that allows you to stay in the know with everything happening on your social platforms.

 

62. Brand24

 

brand24

 

Price: $49 / Month
Details: Brand24 gives you instant access to mentions about your brand across the web. Used by H&M, Ikea and Uber.

 

63. TribeBoost

 

tribeboost

 

Price: $129 / Month
Details: Using proprietary software and methodology, TribeBoost fosters the growth of Twitter audience with targeted and influential new leads.

64. Union Metrics

 

union metrics

 

Price: From $525 / Month
Details: Get answers, not just analytics from Union Metrics. A social analytics platform that provides answers to your biggest questions, on the channels you use most.

65. Agora Pulse

 

agora pulse

 

Price: $29 / Month
Details: Manage all social media messages in one place. Schedule and publish content. Get pretty reports on their performance and reach.

 

66. StatusBrew

 

statusbrew

 

Price: From $99 / Year
Details: A complete social media management tool for audience growth and scheduling content with a powerful “measure” analytics feature to show it’s impact.

 

67. IconoSquare

 

iconosquare

 

Price: $29 / Month
Details: An analytics tool built just for Instagram. Get total likes received, most liked photos ever, average number of likes and comments per photo, follower growth charts and more advanced analytics.

 

68. Tweriod

 

tweriod

 

Price: FREE
Details: Tweriod gives you the best times to tweet and it analyzes both your tweets and your followers’ tweets. So you can start tweeting when it makes most sense to reach others.

 

69. BuzzBundle

 

buzzbundle

 

Price: From $199
Details: Find online conversations about your company, brand or products and engage with your audience.

 

70. Social Sprout

 

sprout social

 

Price: $59 / Month
Details: A management & engagement platform for social businesses. Build and maintain your community by easily starting, monitoring and joining social conversations.

 

71. Social Rank

 

social rank

 

Price: From $49 / Month
Details: SocialRank helps you find your best followers, most valuable followers, and most engaged followers on Twitter.

 

72. SquareLovin

 

squarelovin

 

Price: TBD
Details: Get a closer look on how user generated content platforms enable brands to tell their unique story, acknowledge ambassadors and stimulate action, at every point of contact.

73. Pinterest Bot

 

followliker pinterest bot

 

Price: $58 / Month
Details: A powerful multipurpose software that makes it easy to follow, unfollow, like and automate all your Pinterest tasks.

Growth Tools

74. Anygrowth

 

anygrowth

 

Price: $31 / Month
Details: Anygrowth is a growth hacking platform allowing users to automate marketing tasks. Automate Twitter tasks, enrich email databases, extract Facebook ids from Facebook groups…

 

75. Auto Pilot

 

autopilot marketing tools

 

Price: $20 / Month
Details: Automate customer journeys as simply as drawing on a whiteboard. Engage at just the right time with personalized email, in-app messages, SMS, and postcards.

 

76. Ad Espresso

 

adespresso marketing tools

 

Price: $49 / Month
Details: Optimize your Facebook Ads Easily, Like Morning Coffee. Their smart robot is ready to optimize your Facebook ads. Also, they have a great blog on Facebook ads.

 

77. NorthStar Saas

 

growthhackers projects

 

Price: $15 / Month
Details: Growth collaboration software for teams by Sean Ellis (CEO of Growth Hackers). Sean invented the term “Growth Hacker” so he knows a thing or to about the growth process.

 

78. Ladder.io

 

ladder.io playbook

 

Price: $100 / Month
Details: A growth agency created a drag and drop growth planning tool with 1,000+ proven growth tactics.

79. Growth Geeks

 

growth greeks

 

Price: $99 / Month
Details: An outsourcing serve that will run your social campaigns and help you grow your social followers and increase engagement.

 

Content Marketing Tools

 

80. BuzzSumo

 

buzzsumo marketing tools

 

Price: From $99 / Month
Details: Search by keyword to analyze what articles are being shared the most on various social media platforms. Great tool for testing content ideas and user demand.

 

81. Impactana

 

impactana

 

Price: $99 / Month
Details: Find the most shared content and the most powerful influencers on the internet by category and by keyword.  Strong analytics tool for content marketers.

82. TagBoard

 

tagboard

 

Price: Free
Details: Think of this as Google search for social media hashtags. Tagboard pulls in relevant content within seconds of posts so you can engage in real time.

83. Get Crate

 

Get Crate

 

Price: Free
Details: Discover, curate and schedule relevant content within seconds via Twitter and Buffer. One of the marketing tools that allow you to navigate and filter through all the social content on the web.

84. Colibri

 

colibri

 

Price: $45 / Month
Details: Colibri IO is a set of growth hacking tools that monitors SEO, inbound marketing, social signals and content marketing.

Outreach Tools

 

85. GroupHigh

 

grouphigh

 

Price: TBD
Details: Find the best bloggers and influencers, manage your relationships, and measure the value of your content. a powerful outreach tool used by Lowe’s and Kohler.

 

86. Buzzstream

 

buzzstream

 

Price: $24 / Month
Details: Research influencers, manage your relationships, and conduct outreach that’s personalized and efficient. Used by Razorfish and Rackspace.

 

87. GMASS

 

gmass

 

Price: From $6.95 / Month
Details: A powerful mail merge tool that uses Gmail and Google Sheets to send personalized emails to potential partners. Requires some set up but very inexpensive.

 

88. ZenProspect

ZenProspect

Price: Starts at $4,000 / Year
Details: A very powerful email outreach tool that comes with a database of over one million contacts.  Just enter your ideal customer profile, and get verified emails and phone numbers immediately. It’s very powerful but very pricey.

89. InkyBee

 

inkybee

 

Price: $79 / Month
Details: A suite of research and discovery tools built for marketing agencies to help audit and understand a client’s sector in more detail.

 

90. PitchBox

 

pitchbox

 

Price: $95 / Month
Details: Pitchbox automates the manual work of outreach by doing prospecting by industry and offering a scalable outreach solution.

91. Ninja Outreach

 

ninjaoutreach

 

Price: $29 / Month
Details: An outreach tool that allows you to filter for influencers by how big their reach is on various social channels.

92. Close.io

 

close.io marketing tools

 

Price: $65 / Month
Details: Make & receive calls with one click emails sent & received are automatically tracked.  It’s one sales workflow with no manual data entry.

 

Research & Automation

 

93. Zapier

 

zapier

 

Price: $20 / Month
Details: Zapier makes it easy to automate tasks between web apps. They have an extensive library of apps to pick from.  It’s used by GrowthHit!

 

94. IFTTT

 

ifttt

 

Price: FREE
Details: Connect various platforms to do automated commands like social posts or notifications.  Very user friendly.

95. Import.io

 

import.io

 

Price: $249 / Month
Details: A tool that helps you create your own data sets in minutes with zero coding required. Simply put, you can pull large amounts of data from a webpage or directory to use for your benefit.

 

96. Norbert

 

norbert

 

Price: From $0.10 / Lead
Details: Norbert can help you find anyone corporate contact information for your lead research, talent acquisition, PR or HR.

 

97. Audience Insights

 

facebook insights

 

Price: Free
Details: The Audience Insights tool by Facebook allows marketers to upload an email list to get detailed information on their most valuable users.

98. SimilarWeb

SimilarWeb

Price: Free
Details: How much traffic is a competitor getting? Where is it getting it’s traffic? What are the best social channels? SimilarWeb shows you a competitor’s traffic and where the traffic is coming from.

 

99. Mechanical Turk

amazon mechanical turk

Price: Variable
Details: An inexpensive marketplace for human intelligence tasks such as email or information sourcing.

100. Make My Persona

The Awesome Buyer Persona Word Doc Generator.

Price: Free
Details: Quick and easy buyer persona development for your inbound marketing strategy with MakeMyPersona from HubSpot.

101. Moat

Moat Ad Search

Price: Free
Details: Ever wonder what ads your competitors are running? Moat allows you to see every display ad your competitors are pushing.  One of the top ad marketing tools that offers inspiration on what to do or what not to do based on your competition.

 

102. Site Alerts

 

sitealerts

 

Price: From $10 / Month
Details: A marketing tool for tracking your competitors to understand their best keywords, press, top traffic drivers and social media conversations.

 


Make a Suggestion

Know of any other marketing tools that should be added to this list?

Please use this form to send us a suggestion! We can’t guarantee all of your recommended marketing tools will be added, but we appreciate all suggestions.

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    Growth Marketers Playbook

    Jim Huffman

    Founder & CEO GrowthHit. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1
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