TRTL Travel Case Study

We flipped the biggest blocker — price — by changing who the customer was buying for.

TRTL sells a premium travel pillow. The price objection was real: why buy one for $60 when you can get a cheaper one? The breakthrough wasn't lowering the price — it was reframing who the purchase was for. Instead of selling one pillow to one traveler, we trained customers to buy for the whole family. The bundle strategy removed the per-unit price anchor entirely and replaced it with a different question: how many people in your family travel? Once that shift landed on the page, sales didn't inch up — they went 5X. We then scaled that exact test into five new markets. It worked every time.

One email program for five markets is leaving money behind.

Most brands send the same emails to their entire global list. TRTL had customers in the US, UK, Canada, Australia, and EU — five markets with different currencies, different seasonal travel patterns, different shopper behavior, and different compliance requirements. GrowthHit built five independent Klaviyo programs from scratch, each with its own flow architecture, content calendar, and offer strategy. The result: +20% average email capture lift across the program. When emails are relevant to where and when your customer is buying, they perform.

Offers need urgency to convert — a discount alone isn't enough.

Testing 15% off vs. 10% off sounds simple. But the real insight wasn't the size of the discount — it was what happens when you combine the right offer with a clear time limit. 15% off with urgency outperformed 10% off without it by +50% in the UK and +49% in Canada. Layered promotions (discount + gift + countdown) outperformed single-incentive offers across every region tested. Shoppers need a reason to act now, not just a reason to buy.