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Client Objective
Happy Face by Ryan Hamilton is a comedy special on Netflix. His goal was to (1) get his special in front of as many relevant Netflix fans as possible and (2) build a list of email followers that he could retarget by geography with his tour dates
Our Strategy
After creating custom and lookalike audiences on Facebook and Instagram, we launched a series of creative experiments to determine the top performing campaign for engagement.
Second, we funneled people to a video-rich page on his site with the goal of email activation
Our Work
Performance Improvement
Facebook Promotion
Results
8.5%
CTR
$0.08
CPC
13%
Email Activation Rate
"GrowthHit has been my go-to, rock-solid dependable source for timely, extremely well-targeted ad placement that’s made a huge difference in my audience attendance. They have also blown me away with their ability to consistently build my e-mail list with new loyal fans, overtime we have quadrupled the estimates I had for my list."
