RISE Commercial District Case Study: +41% Leads | GrowthHit
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RISE Commercial District Case Study

RISE Commercial District offers flexible warehouse, flex and office space for small businesses outgrowing the garage. RISE is a two-time Inc. 5000 honoree with 15+ Midwest locations.

The spaces sell themselves once people tour them. The hard part was getting enough qualified prospects to book a tour at every location. GrowthHit ran CRO, paid media, SEO and email as one system, aimed at 400 qualified leads a month.

+41%

Lead Conversion Rate

-38%

Cost Per Lead

5.4X

Google Ads ROAS

Conversion Rate Optimization

Homepage Conversion Redesign

BEFORE AFTER
Before
After
+41% Leads

Flex Space Page Redesign

BEFORE AFTER
Before
After
+22% Phone Calls

Challenges/goals

What RISE Commercial District Needed

  • Leads matched to occupancy, not just volume. A full location doesn't need more leads, and a half-empty one needs them now. RISE needed ad spend to follow occupancy week to week, so pipeline went where there was space to fill.
  • A website that could sell a new category. Flexible small-bay space isn't a familiar purchase. Prospects often said on tours that it wasn't what they expected. The site had to show the space, answer "what does it cost?", and make the next step obvious.
  • A testing program built around lead quality. The goal was qualified leads, not form fills, and lead volume couldn't drop while tests ran. GrowthHit moved testing to a platform connected to HubSpot and GA4, so each test was measured against tours and leases.
  • Local visibility in every market. Competition is growing. RISE needed to win "warehouse for rent near me" searches in each city, backed by consistent location data and content that also shows up in AI search.

SOCIAL ads

Creatives that drove results

EMAIL

Retention-driven email campaigns

What we learned

Lessons from helping RISE Commerical District grow

Here's what the data showed us:

Budget by occupancy, not by cost per lead.

Chasing the cheapest leads sends money to markets that are already full. GrowthHit moved spend into RISE's slowest-filling locations each week. August still set a lead record, and markets like Mason and Milford more than doubled their traffic. A cheap lead isn't worth much if there's no unit to lease.

Show the space, then shorten the path.

Every big CRO win came from the same idea. Book a Tour brought the amenities forward and added a video tour, and conversions rose 111%. The homepage put locations and real client spaces up front, and leads rose 41%. Small Warehouse showed the inside of the unit and offered a lower-commitment "Get a Quote," and form fills rose 36%. When the product is new to buyers, showing it works better than describing it.

The on-site manager beats the feature list.

RISE's 5-star reviews kept praising the on-site manager, with flexible lease terms a close second. Messaging built on those themes won across channels. Google reviews in ads drove 10X+ higher CTR, and flexible leasing became the best-performing message on Meta.

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