How We Launched a
Book to #1 on Amazon
(Beating Seth Godin!)

10

Return on
Ad Spend

#1 New Release

On Amazon in PR 
(Ahead of Seth Godin)

$13,009

In Direct Sales

OUR OBJECTIVE

We decided to put our money where our mouth was and run our Facebook optimization framework on the launch of The Growth Marketer’s Playbook by Jim Huffman. GrowthHit Founder.

OUR STRATEGY

Our goal was to be the #1 book in marketing on Amazon and hit 5 figures in sales during our launch sequence.

We strategized a launch series with a pre-launch email sequence, a blitz of email outreach to influencers, hyper-targeted ads on social and a viral referral mechanism.

OUR RESULTS

10

Return on
Ad Spend

#1 New Release

On Amazon in PR 
(Ahead of Seth Godin)

$13,009

In Direct Sales

“We use our own company and products as a testing ground for innovative ideas. Simply put, we put our money where our mouth is."
Jim Huffman

Founder of GrowthHit

Learn How 17 High Growth Brands Get Customers to Say

...“Shut Up And Take my Money” (INCLUDES EXAMPLES)

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