Return on Ad Spend
How We Launched a
Book to #1 on Amazon
(Beating Seth Godin!)
10
#1 New Release
On Amazon in PR (Ahead of Seth Godin)
$13,009
In Direct Sales
OUR OBJECTIVE
We decided to put our money where our mouth was and run our Facebook optimization framework on the launch of The Growth Marketer’s Playbook by Jim Huffman. GrowthHit Founder.
OUR STRATEGY
Our goal was to be the #1 book in marketing on Amazon and hit 5 figures in sales during our launch sequence.
We strategized a launch series with a pre-launch email sequence, a blitz of email outreach to influencers, hyper-targeted ads on social and a viral referral mechanism.
OUR WORK
OUR RESULTS
10
Return on Ad Spend
#1 New Release
On Amazon in PR (Ahead of Seth Godin)
$13,009
In Direct Sales
“We use our own company and products as a testing ground for innovative ideas. Simply put, we put our money where our mouth is."
