After performing some quantitative and qualitative analysis, we uncovered three key insights. A significant amount of the traffic was on mobile and first time visitors were searching the site (and the internet) for a first time user promo code. Once first time customers experience the product their likelihood to buy a second product increased to over 70%.

We decided to design a mobile experience for first time visitors that allowed them to easily claim a promo after going through the buying journey and expressing strong purchase intent.