Additional sales per month
How We Got
An Additional
$175K in 30 Days
$175k
+7.3%
Increase new purchase conversion
76%
Repeat purchase rate
OUR Objective
Universal Standard is a woman’s brand that wanted to increase activation of first time website visitors.
Their repeat purchase rate is very strong so we wanted to optimize for all new visitors.
Our Strategy
After performing some quantitative and qualitative analysis, we uncovered three key insights. A significant amount of the traffic was on mobile and first time visitors were searching the site (and the internet) for a first time user promo code. Once first time customers experience the product their likelihood to buy a second product increased to over 70%.
We decided to design a mobile experience for first time visitors that allowed them to easily claim a promo after going through the buying journey and expressing strong purchase intent.
OUR WORK
OUR RESULTS
$175k
Additional sales per month
+7.3%
Increase new purchase conversion
76%
Repeat purchase rate
“Growthhit essentially paid for themselves for the entire year within the first 30 days of working together."
