How We Doubled
The Purchase Rate
for Sharply

OUR Objective

Sharply is a men’s lifestyle brand that wanted to grow their online presence by turning their existing website traffic into online customers.

Our Strategy

After examining the Sharply conversion funnel, we developed a two phrase approach.

In phase 1, we started at the bottom of the funnel and optimized checkout (on mobile and desktop) to have trust signals, technical improvements and simple pagination for a clean checkout.

In phase 2, we laid out a three tiered funnel that would remove any point of friction a potential customer would have because of the premium price point.