Increased Free Trials
How We Increased
Free Trial Signups
by 56%

56%
50%
Lower CAC

OUR OBJECTIVE
The client wanted to determine what’s the ideal path for new acquisition between free trials, demos, or sales calls.
OUR STRATEGY
Visitors that came to the site weren’t activating into free trials because of the intimidating navigation. To address this, we made custom ads that landed people on a page designed for the first activation step.
OUR WORK
OUR RESULTS
56%
Increased Free Trials
50%
Lower CAC