How We Turned
$20k into
4M Netflix Fans

8.5%

CTR

$0.08

CPC

13%

EMAIL ACTIVATION RATE

OUR Objective

Happy Face by Ryan Hamilton is a comedy special on Netflix. His goal was to:

  1. Get his special in front of as many relevant Netflix fans as possible.
  2. Build a list of email followers that he could retarget by geography with his tour dates.

Our Strategy

After rearchitecting his Facebook and Instagram ad account, we launched a series of creative experiments to determine the top performing campaign for engagement.

Second, we funneled people to a video-rich page on his site with the goal of engaging with comedy clips and activating with an email activation.

OUR WORK

OUR RESULTS

8.5%

CTR

$0.08

CPC

13%

EMAIL ACTIVATION RATE

“GrowthHit has been my go-to, rock-solid dependable source for timely, extremely well-targeted ad placement that’s made a huge difference in my audience attendance. They have also blown me away with their ability to consistently build my e-mail list with new loyal fans, overtime we have quadrupled the estimates I had for my list."
Ryan Hamilton

Star of Happy Face

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