CTR
How We Turned
$20k into
4M Netflix Fans
8.5%
$0.08
CPC
13%
EMAIL ACTIVATION RATE
OUR Objective
Happy Face by Ryan Hamilton is a comedy special on Netflix. His goal was to:
- Get his special in front of as many relevant Netflix fans as possible.
- Build a list of email followers that he could retarget by geography with his tour dates.
Our Strategy
After rearchitecting his Facebook and Instagram ad account, we launched a series of creative experiments to determine the top performing campaign for engagement.
Second, we funneled people to a video-rich page on his site with the goal of engaging with comedy clips and activating with an email activation.
OUR WORK
OUR RESULTS
8.5%
CTR
$0.08
CPC
13%
EMAIL ACTIVATION RATE
“GrowthHit has been my go-to, rock-solid dependable source for timely, extremely well-targeted ad placement that’s made a huge difference in my audience attendance. They have also blown me away with their ability to consistently build my e-mail list with new loyal fans, overtime we have quadrupled the estimates I had for my list."
