EMAIL CONVERSION RATE
How We Launched
A Product with a 12%
Conversion Rate

12%
+127%
INCREASE IN SITE TRAFFIC

OUR Objective
Glass is a distillery that makes vodka from wine grapes. Ian MacNeil, Glass Vodka Founder, was looking to build brand awareness while performing local activations based on where consumers can purchase his product.
Our Strategy
After performing extensive competitive analysis, we built a product launch strategy based on the brands unique value proposition and ideal user personas.
We built a three tiered digital strategy that consisted of geo-fencing key regions with social ads, amplifying our “founder-focused” awareness campaigns and retargeting with hyper-targeted offline event promotion.
OUR WORK
OUR RESULTS
12%
EMAIL CONVERSION RATE
+127%
INCREASE IN SITE TRAFFIC