How We Launched
A Product with a 12%
Conversion Rate

12%

EMAIL CONVERSION RATE

+127%

INCREASE IN SITE TRAFFIC

OUR Objective

Glass is a distillery that makes vodka from wine grapes. Ian MacNeil, Glass Vodka Founder, was looking to build brand awareness while performing local activations based on where consumers can purchase his product.

Our Strategy

After performing extensive competitive analysis, we built a product launch strategy based on the brands unique value proposition and ideal user personas.

We built a three tiered digital strategy that consisted of geo-fencing key regions with social ads, amplifying our “founder-focused” awareness campaigns and retargeting with hyper-targeted offline event promotion.

OUR WORK

OUR RESULTS

12%

EMAIL CONVERSION RATE

+127%

INCREASE IN SITE TRAFFIC

“The name implies it all – Growthhit! They helped us define our goals, optimize our search traffic and target the right audience resulting in an exponentially increased level of brand interaction month over month!"
Ian MacNeil

CEO of Glass Distillery