Last updated: July 05, 2024

NEAT: How to Decode Color Trends for Your Target Market?


Umm . . .

What color shirt do you want?

As we make our next order for $50k worth or product, we get to add new colors.

But, I have no idea how to pick colors.

What should we do?

A) Ask customers
B) Pay a consultant WAY to much money to pick a color
C) Ask VOGUE what’s “on trend”
D) Use my mom’s favorite color

I understand marketing. But, I don’t understand color trends.



Jim Huffman

Founder & CEO GrowthHit and One Day Design. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1

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