How to Create Powerful Lead Generation Strategies

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Lead generation is critical for the success of any business. Without leads, you can struggle to get conversions and connect with new customers. No matter what size your business is, you need leads to keep your target audience’s interest alive and make new sales and new consumer bonds.

What if you do not know how to generate leads effectively? What if you struggle to generate interest in your brand that leads to conversions? This is why online lead generation is so critical, and you will want to be sure you have a good lead generation plan in place for your business.

 

What Is Lead Generation?

Lead generation is the process of gathering interest in your business. This can be done through free webinars, newsletter signups, contact on social media, or even a phone call. A lead is interested in your brand and what it can do for them. Converting this lead to a sale is easiest when you have quality leads.

 

Essential Elements of Lead Generation

Lead generation is based on three key investment phases and interest in your business. You will need to address each of these stages of the lead process to successfully convert those who are interested in your products into those who are buying them.

  • Bottom of the funnel: This is the interest stage that is usually tied to an ad, a phone call, or a webinar. You want people to choose you at this point.
  • Middle of the funnel: This is the stage where you nurture your leads and make them turn into a more committed interest. This can lead to sales or at least to attendance at things like webinars or online events.
  • Top of the funnel: This is the stage where people will like your products, buy your products, and come back to you — again and again — to buy in the future. This is the goal of every company, and you will need to work hard to keep these buyers invested, just like you must work to connect with new leads.

The following items are needed for lead generation:

Lead Capture Forms

This is a tool that is used to collect customer data. This form will allow consumers to simply provide a small amount of data, such as an email, in exchange for something. This might be a coupon, a discount, or even a free product. Lead capture forms need to be easy to use and easy to navigate to deliver engagement. 

Lead Magnets

This marketing item is given away in exchange for the gathered contact details. You will be able to give away e-books, subscriptions, free consultations, and more. These items can be transferred digitally when someone gives you their email, phone number, or other lead information.

Landing Pages

Landing pages need to be effective, engaging, and user-friendly. These can be places where people learn more about your company and your products, or they might be the place where you send people to sign up for a service.

Lead Scoring

This is a method of ranking your prospects against a scale. This makes the most valuable leads rise to the top of your list of things to do each day. When you have a lead scoring system in place, you can put the hard work in on the right leads to generate the best results.

 

Effective Lead Generation Tactics to Incorporate in Your Strategy

There are several tactics you can employ to help improve your lead-generating process. 

Personalized Content and Why It’s Essential Today

All your content needs to speak to your target audience and use the right branding language to make an impact. You need to show that your brand knows who to sell to and why. This is done by using the right phrases, images, and calls to action.

Target High Intent Keywords in Your Content Marketing Strategy

Intent keywords are keywords that are directly linked to your calls to action. These words create a sense of urgency and lead to people taking action. You want consumers to be drawn to your brand and reach out to you for more information. You need to use your high intent keywords to create this commitment and generate this energy for your marketing needs.

How Gated Content Assists in Lead Generation

Gated content allows you to gather qualified leads by asking for more information about your consumers. This might be gathering something like an email address, a phone number, or other relevant information. Even if you only get one kind of contact item, you can reach out to this lead. 

These details might be provided in exchange for access to a landing page or in return for a download or some free item. This trade for value relationship makes for instant bonds between you and your customers.

Referral Campaigns and Their Impact

Referral programs can create a great opportunity for word-of-mouth advertising. You will want to have people talking to their family and friends about your business, and a rewards program can easily lead to referrals. Also, offering people discounts and other benefits in exchange for their referrals can deliver many leads.

 

How to Choose Which Tactics to Use in Your Lead Gen Strategy

Using the right tactics for your lead generation processes might seem daunting, but this process is not that hard to sort out. You will need to look at the strategies you are already using and determine which delivers the best results. You can then refine these items carefully and add complementary tactics to your efforts.

You may have to do some trial and error to figure out how to generate leads effectively, but we can help. If you want to get access to better leads and improved ROI, contact us today. We can help you to get the most out of your lead generation efforts.

Jim Huffman

Founder & CEO GrowthHit. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1
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