The Best Digital Marketing Courses for Anyone Looking to Grow a Startup

12 of the Best Digital Marketing Courses for People that Want to Run Their Own Growth Team.

Got any recommendations for good digital marketing courses?

This question comes up a bunch when I am teaching marketing workshops or mentoring startups.

While there isn’t just one digital marketing course, workshop or class that covers everything.  There is a handful that will give you a good foundation in digital marketing and help you you learn the skills to run your own growth team. Building technical skills is important, but understanding growth strategy is what helps those channels work together.

As an experienced digital marketer, I have become accustomed to constantly taking new online courses because the digital landscape is always changing and new platforms/tools are emerging.

Plus, my skills become outdated every time the Facebook Ad Manager launches a new update.

As a marketer, I always set a goal to always add new skills to my skillset – this is easier said than done.  I am particularly interested in technical marketing, conversion through customer-based marketing and writing marketing copy with a foundation in behavioral economics.

But, what are the best courses for people that want to run their own growth team?

Below is a list of the best digital marketing courses or online videos for anyone looking to up their marketing game and run a growth team.  Some are free and some are not.  I have listed them by category. Learning a channel is only part of the job. The real goal is generating qualified traffic that turns into customers.

The Top Digital Marketing Courses

STARTUP GROWTH
How to Start a Startup Series by Stanford and Y Combinator

TECHNICAL MARKETING
How to Become a Technical Marketer

ANALYTICS
The Lean Analytics Workshop

SEO
Learn SEO from the Head of SEO at Airbnb

HUBSPOT
The Mastering HubSpot Course by Rob Sobers

ADWORDS
An advanced AdWords course to grow your business

EMAIL
How to Make Six Figures with Email Marketing 

CONTENT MARKETING
Learn Content Marketing Strategy to create and grow an audience

COMMUNITY MARKETING
Building a Community for Growth by 500 Startups

REFERRAL MARKETING
Referral Marketing for Startups with Matt Belitsky

CONVERSION FUNNELS
The Ultimate Playbook for Conversion Funnels (Spoiler, I made this course.)

GROWTH MARKETING
Growth Marketing Fundamentals

DIGITAL MARKETING
Digital Marketing Course by Directive Institute

What digital marketing course is right for you?

How do you know which one to take? If you’re running a growth team then it’s good to know a little bit about all of the channels you’re going to manage.  You don’t have to be an expert but you should know the basics so you can determine how a channel is performing. That becomes much easier when you understand concepts like offer-led growth, where positioning often matters more than adding another marketing channel.  If you’re looking to go deeper on a certain channel then do the one you already know.  It’ll help confirm what you already know and you might be able to extract a helpful pointer or two.

If you want more check out the marketing book I am working on below.