CTA

The part of a marketing message that attempts to persuade a person to perform a desired action.

A call to action aims to persuade a visitor to perform a certain act immediately. “Buy Now!” and “Register Today!” are some common examples. The call to action is intended to improve the market’s response rate to the ad copy, as its absence may cause a visitor to forget about the ad and move on to other things.

Source: http://www.marketingterms.com/dictionary/call_to_action/

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