Last updated: May 13, 2024

Oops, We Ran Out! The NEAT (Accidental) Marketing Magic of Low Inventory

General
Neat

How did Neat™ achieve a 3.2% conversion rate? Quite by accident.

Delays in our latest shipment inadvertently triggered a scarcity campaign, significantly boosting demand.

Our customers often encounter “SOLD OUT” and “Coming Soon” notifications.

This trains them to act fast—because our products don’t stay in stock for long.

While these shortages weren’t planned, I never want to waste a marketing moment.

TLDR: Scarcity breeds demand. A “SOLD OUT” product is a golden marketing opportunity.

Jim Huffman

Founder & CEO GrowthHit and One Day Design. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1

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