Last updated: May 06, 2022

6 Ways To Get the Most Out of Your Google Ads

Growth Marketing
Social Ads

If you plan to spend your money on ad campaigns, we suggest you do it in the right place. That is a forum that has almost 259 million visitors eager to buy services and products. Yes, you guessed it right: it’s Google. 

Launched two years after Google became a popular search engine, Google Ads is an advertising product that helps drive traffic and finds you good-fit customers, interested in buying your services or products. However, it only does so with great strategy and optimization. 

If you are wondering “how can Google Ads help you advance your business goals,” this article is for you. Explore six different ways to optimize your campaign performance on Google Ads to reach as many potential customers as possible.


How Can Your Business Leverage Google Ads?

Do you often wonder how to create Google Ads and how to run Google Ads? With so many businesses dependent on Google Ads, it has become crucial to stand out in the crowd of competent competition. 

However, the focus should be on optimizing Google Ads. That’s because, without an optimization strategy, you may not be able to achieve your business goals, irrespective of the ad quality. 

Let’s find out six different ways in which you can run well-optimized Google Ads.

Perform Extensive Google Ads Keyword Research

To meet your marketing objectives, you need to ensure that your Google Ads have the right keywords. So, your campaign can be visible to a vast audience. Whether you want to run Google Search Ads or Google Discovery Ads, your time and efforts spent in keyword research can help make a significant difference to your campaign results. 

When conducting keyword research, you should consider a few essential factors. For instance, choose keywords relevant to the rest of your content. Moreover, ensure that your keywords have a robust monthly search volume. 

Lucky for you, Google Ads has a keyword planner that can assist you in discovering new keywords, getting to know about a keyword’s monthly searches, and organizing various campaign types for the product you are advertising. 

Match Your Google Ads With an Exact Google Search Query

Your Google Adwords may not work wonders until it matches the query made on the search engine. To ensure that it does, use keywords that match the intent and meaning of the search query, that is ads personalization. For example, if you want to find a keyword that matches an entire search phrase, simply enclose the phrase in quotation marks so that Google knows the precise keyword that you may be looking for. 

Set a Monthly Budget and Daily Budget Caps for Guidance

Your ads on Google may not show up until you have set daily and monthly budget caps for guidance. By fixing a budget, you can ensure the results you want to reap from your advertising campaigns. 

What’s more, Google gives you an easy way to set and change your budget according to your limits. A budget column is provided where you can create your new average budget limit and save it.

Your monthly budget limits ensure that all your advertising costs are in a comfortable spot and that you are receiving appropriate guidance from Google. 

Capitalize on Time and Costs With Relevant Metrics Reports

To create well-timed ads and then measure their positions and performance, you need to spend enough time and budget on relevant metrics reports and make improvements as per requirement. These reports contain essential metrics such as impressions, clicks, conversions, and click-through rate.

An impression metric shows the number of times relevant customers have seen your ad. Moreover, cost-per-click metrics show the amount of money you pay to the search engine every time a customer clicks to open your ad. 

These metrics are imperative to track the performance of your ads over time and then adjust your budget and strategy accordingly to optimize them. 

Set Up Conversion Tracking for Your Ads

Conversion tracking is a free tool that allows you to witness how efficiently the ad clicks generate valuable activity for customers on your website. The activity may include any product purchase or sign-up made for a newsletter. Luckily, the Google Ads manager assists you in tracking this metric by helping you set up a conversion action. 

There are many benefits of setting up conversion tracking. For starters, it helps an advertiser witness the impact of a video ad campaign on the number of actions on the website. 

Moreover, it is also valuable for getting an average of the total client response to an ad. Finally, you can compare it with your last campaign’s conversion result and make improvements, wherever possible. 

Determine Products, Services, and Brands for Remarketing

Finally, if you want your Google Ads to help your products and services reach as many customers as possible, you need to select or shortlist items that require remarketing. An excellent remarketing can be obtained through ad personalization, where your company can add a personal touch to every campaign. Moreover, a Google Ads specialist can help you determine the components of brands that may require remarketing to generate optimum results. 

Besides, prioritizing your ad quality over time would help, as it would position your products and services way above your competitors’. Spending money and time on your ad campaigns is always wise, but if the content lacks quality, you may not achieve the desired goals. 

Maximize Your Advertising Budget With a Campaign Management Service

Whether you are a small or big business, there is no denying that to stay on top of your game, you need to have an optimized ads campaign running on the most popular search engine. Since we live in a digital world, this can help your company achieve all the desired objectives. 

However, you need to have a substantial advertising budget for a campaign to be successful. That’s where a campaign management service can come to your rescue. GrowthHit is run by a data-driven team that can create a customized growth plan for you in accordance with your budget and goals. 

It runs growth experiments on your business model so that your company can hit repeatable and scalable growth. So, contact the GrowthHit representative, get a free strategy call, and let your business grow.

Jim Huffman

Founder & CEO GrowthHit. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1

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