How to Spy on Your Competitors for FREE [VIDEO]
Alright, let’s go undercover.
Before I start building a growth plan for clients I do one important thing. I create a list of their top competitors and I start the process of reverse engineering their entire growth plan and marketing funnel. The more I understand what makes them unique the better I understand the market opportunity for my client.
To keep it simple. I want to learn three things:
- Where is their traffic coming from?
- What’s their value proposition or point of differentiation?
- How do they retain customers?
I do it with three free tools. I leverage SimilarWeb, MailCharts and the Facebook ad transparency tool to get started. Here is a video where I walk through how to use them. Hope this helps you.
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