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If you want to opt for digital paid advertising, Facebook is a convenient platform to get started. Although Facebook ads are pretty easy to create, there are many details to manage in order to get it right. Choosing the right target audience, ad objectives, and ad type comes with a lot of confusion, especially if you’re a beginner.
Fortunately, Facebook ads’ features are quite easy to use. You just have to determine your budget and business goals then choose the ad type accordingly.
Let’s learn how to utilize Facebook paid ads to turn your business around with this step-to-step guide.
Facebook Ads Manager allows advertisers to create an ad according to their business objectives. It includes a dashboard with a campaign overview, showing your spending, reach, frequency, and performance reporting all in one place.
To use the Ads Manager, you need to set up a Facebook Business Page. Then, navigate to the Ads Manager page, provide your ad account setup information, choose your payment method, and click save.
Once done, you can now determine and manage your budget, campaign objectives, and target audience.
Facebook ads offer you two types of budgets:
You can also use the advanced budgeting options mentioned below.
Facebook Ads manager offers you 11 different campaign objectives to choose from. By selecting one, you’re letting Facebook know what you want out of your ads, and it will run them strategically to maximize the chance of meeting your objective.
You may choose a campaign objective from among these options:
Now you need to establish who your target audience is and where they are located. If you’re creating multiple ads for similar campaigns, Facebook lets you configure your target audience for each ad set.
If you’re a beginner, it’s better to experiment with different targeting options until you find the right one.
Facebook offers you an audience definition gauge option to help you narrow down your potential target audience. The tool will display the potential reach of your ad campaign based on selections you make about your desired audience.
If you still can’t choose between a specific or broad audience, make choices based on the campaign objective you selected earlier.
For instance, if you want to increase site traffic, focus on the audience you think will be interested in your business. Similarly, if you’re looking to create brand awareness, you can target a broad audience.
Facebook’s built-in targeting is vast. It helps you segment your audience based on:
You can also choose Custom Audience to target people who visit your website, use your app, or are present in your company’s database. This way, Facebook helps you keep in touch with a group of people who interacted with you in the past so that you don’t have to find potential customers again.
Learn more about Custom Audiences here.
Lookalike Audiences use Custom Audience as a source to target new potential audiences who “look like” your existing customers.
Learn more about Lookalike Audiences from here.
Based on your objectives and budget, you can choose from the following ad types:
Image or photo ads give you a simple way to showcase attractive imagery, high-quality pictures, and illustrations to tell your potential audience about your brand.
To use image ads, Facebook paid ads give users specific recommendations:
If you want to convey your brand message via sound and motion, video ads are your best bet. You can choose from a range of different video styles and lengths.
Facebook recommendations for video ads are:
Carousel ads help you tell a story to your customers through multiple images and short videos in a single ad.
Facebook recommendations for carousel ads include:
Careful that the visual space of your ads is not more than 20% text.
The Ads Manager will now ask you about how to display your ad. Facebook ads provide options for:
If you don’t have a Facebook page, you can only run Desktop Right Column ads.
Once your ad campaign starts running, you can then track its success and make any necessary changes. Evaluate if your ad is delivering what it should be.
The Facebook Ad Manager will give you detailed analytics about key metrics, including:
If your business is trying to grow its online presence, Facebook paid ads are the best way to kickstart your digital advertising journey.
Moreover, if you want to find new customers, Facebook ads can help you develop your marketing strategy.
The advertising tools offered by Facebook are flexible, aligning with any and all business goals to serve the needs of any advertiser.
Once you identify your business goals, set a budget, determine your target audience, and define your campaign objectives, it’s time to add Facebook paid ads to your marketing team.
If you’re still unsure how to get started with Facebook ads, consult a marketing agency like GrowthHit, and start achieving your business goals now.
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