Health and Wellness Marketing Plan
Built to Earn Trust and Sales

Supplements, fitness, and functional health — we help wellness brands scale with
compliant creative, subscription optimization, and retention systems built for products
people need to buy again and again.

BOOK A STRATEGY CALL See Health & Wellness Case Studies

$250M+

Revenue driven for health & wellness brands

38%

Average conversion rate lift

+131%

Average add-to-cart lift

2X

Average Order Value

Health & wellness brands we've grown

Where wellness growth gets expensive

Why health and wellness
brands hit a ceiling

Wellness growth gets harder when trust is weak, paid acquisition gets constrained, or repeat purchase never gets strong enough to support the economics. We focus on the parts of the system that improve conversion and customer value together.

"Our ads keep getting disapproved."

Health claims trigger ad platform policy flags constantly. We've learned to write compliant creative that still sells — focusing on lifestyle outcomes, social proof, and ingredient transparency instead of clinical promises that get your account suspended.

"First purchase is easy — repeat purchase is the problem."

You acquire customers once but they don't come back for the refill. We build subscription flows, replenishment reminders, and loyalty mechanics that turn one-time buyers into recurring revenue. For consumables, LTV is the only metric that matters.

"We can't differentiate in a crowded supplement market."

Every brand claims clean ingredients and science-backed formulas. We help you stand out with positioning that's specific to your audience — not generic health buzzwords. Better product pages, stronger UGC, and messaging that speaks to real buyers, not everyone.

What wellness growth actually takes

We've scaled wellness brands like
Emuaid — we know what it takes to
sell products people have to trust

Health and wellness is a trust-first category. Customers won't buy supplements or topicals from a brand they don't believe in. We've helped brands like Emuaid build conversion systems that earn trust at scale — compliant ad creative, ingredient transparency, real customer proof, and product pages that overcome the skepticism built into this category. For health and wellness brands, we focus on the levers that build long-term revenue: subscription conversion, LTV optimization, compliant ad creative, and product page trust signals that overcome skepticism in a category full of empty promises.

Add to Cart (Emuaid)

+35%

Checkouts

2X

Additional Revenue

+$1K/day

See Health & Wellness Case Studies

Built for wellness brands

The growth levers for stronger health & supplements growth

Health and wellness brands grow best when trust, conversion, retention, and customer value are working together. We help improve the system behind all four.

Shopify Optimization for Health & Wellness Brands

Shopify-native CRO, product page optimization, checkout friction reduction, and bundle and upsell strategy built around the health and wellness buyer journey. We optimize for first purchase conversion and the repeat revenue that follows.

Learn about Shopify Optimization

CRO for Health & Wellness Brands

Product page trust signals, ingredient transparency layout, subscription vs. one-time testing, review placement, before/after UGC integration, mobile checkout for first-time supplement buyers.

Learn about CRO

Meta & Instagram for Health & Wellness Brands

Health-claim-compliant creative strategy, lifestyle outcome messaging, and UGC from real customers. Meta and Instagram campaigns built to scale without policy violations. We know the lines — and how to sell effectively within them.

Learn about Meta & Instagram Ads

Email & SMS for Health & Wellness Brands

Replenishment reminders timed to usage cycles, subscription upsells, bundle offers, win-back sequences for lapsed subscribers, loyalty tier systems. Every flow engineered to maximize customer lifetime value.

Learn about Email & SMS

SEO + GEO (AI Search) for Health & Wellness Brands

Site architecture, page speed, structured data, product and ingredient page indexing, and content strategy built for both Google and AI-powered search engines. We optimize for where your buyers are searching now — and where they're heading next.

Learn about SEO and GEO

Google Ads for Health & Wellness Brands

Keyword-matched landing pages, search intent segmentation, Performance Max optimization, and bid strategies built around ROAS and revenue. Google campaigns built to scale without wasting spend on traffic that doesn't convert.

Learn about Google Ads

OUR CLIENTS

Health & Wellness Brands We've Helped Scale With Better Conversion and LTV

OUR PROCESS

The Leverage Point Growth
System for Health & Wellness

The same system we use to grow our own brand (Neat) — adapted for
supplements, fitness, and wellness brands.

DAYS 1–30 Research & First Wins — Simultaneously

We don't do 45 days of research before acting. Research and execution run on parallel tracks from Day 1.

⚡ First test live by Week 3

🔍 Research Track Full-funnel trust audit — product pages focused on trust signals, ingredient transparency, and social proof. Ad account review for compliance history and policy risks. Subscription flow analysis for friction and churn. We map the regulatory guardrails before running a single test.

⚡ Action Track Week 1–2: Trust and compliance audit. Product page teardown. Subscription flow analysis. Ad account review.
Week 3: 🚀 First experiment live.
Week 4: First results read. Second experiment designed.

⚡ First test live by Week 3

DAYS 30–60 Build the Engine

Product pages rebuilt for trust and conversion. Ad creative developed within compliance guardrails. Email/SMS flows wired for subscription conversion and replenishment timing. One system, all levers connected.

DAYS 30–90 Test & Optimize LTV

Biweekly experiments on product pages, ad creative, subscription offers, and email flows. We optimize for customer lifetime value — not just first purchase. Bundling, subscription incentives, and loyalty mechanics tested rigorously.

DAY 90+ Scale Sustainably

Winners get budget. Expand to new products, new audiences, new channels. Build the flywheel where acquisition cost is justified by predictable repeat revenue and growing LTV.

OUR PROMISE

At 120 days, you'll have a growth engine — not a retainer.

If we haven't moved your LTV and acquisition metrics — you shouldn't keep us.

FAQ

Wellness growth
questions answered

How do you handle health claim compliance in ads?

We never make direct health claims in ad creative. Instead, we focus on lifestyle outcomes, ingredient transparency, customer testimonials (within platform guidelines), and social proof. We've learned what triggers policy flags on Meta and Google and we write creative that sells effectively without crossing lines that get accounts suspended.

Can you help us increase subscription rates?

Yes — subscription optimization is one of our core levers for wellness brands. We test subscribe-and-save positioning, first-order discount structures, subscription vs. one-time placement on product pages, and post-purchase subscription upsells. For consumable products, moving even 5% more customers to subscription dramatically changes your unit economics.

Do you work with brands that sell on Amazon too?

We focus on your DTC channel — Shopify, your website, your email list. If you also sell on Amazon, we can build a DTC strategy that complements rather than competes with your marketplace presence. The goal is owning your customer relationship and driving higher-margin direct sales.

What about brands in the CBD or functional mushroom space?

We work with wellness brands across the spectrum, including those in categories with extra advertising restrictions. Our compliant creative approach was built for exactly these challenges — we know how to sell in categories where standard direct-response tactics get you banned.

How do you measure success for supplement brands?

Beyond first-purchase metrics, we track subscription conversion rate, 90-day LTV, repeat purchase rate, and subscription churn. For wellness brands, a customer who buys once is a cost — a customer who subscribes is revenue. We optimize for the metrics that build a sustainable business.

Explore other industries

Same methodology. Tailored to you.

We go deep on the industries we serve. Pick yours.

E-COMMERCE DTC & Shopify Brands

B2B BUSINESS B2B, SaaS & Lead gen

APPAREL Fashion & Clothing Brands

BEAUTY Skincare & Cosmetics

Ready to scale your
health and wellness brand
with a stronger engine?

Book a strategy call and we'll audit your product pages, subscription flows, and ad
compliance — and show you where LTV is hiding.

BOOK A STRATEGY CALL

Health and Wellness Marketing PlanBuilt to Earn Trust and Sales

Supplements, fitness, and functional health — we help wellness brands scale with compliant creative, subscription optimization, and retention systems built for products people need to buy again and again.