Last updated: November 14, 2016

How to Make a Marketing Plan [FREE DOWNLOAD]

Growth Marketing

An inside look at the 10 step process we use to make a Marketing Plan for our startups. Join to get our guide in your inbox.

One of the most common questions we get from clients or students is about making a marketing plan . . .

How do I make a marketing plan?

It’s quickly followed by, “Wait, do I even need a plan?”

That’s when I pause and try and factor in how much time that person has to talk about this subject.  I don’t have a very good short answer for this question.  But I will try.

First – Yes, you need plan.  If doesn’t have to be formal.  It doesn’t have to a detailed bible on virality, SEO, CRO and customer acquisition cost that you print at Kinkos. At the least, you need to outline a clear goal and the steps you plan to take to hit that goal. Maybe even a bottoms up growth model like what Noah Kagan does.  It can be a formal document or an informal outline you scribbled in Evernote.  (Please have something more than just “running lots of Facebook ads” – unless your last name is Zuckerberg.)

To help you build your own marketing plan, we put together a guide of how we approach creating a marketing plan (or growth plan) for our companies.  This guide is very focused on the digital world and doesn’t include details of some very powerful offline marketing strategies.  Aka, this might not be applicable to everyone.  The plan includes everything from creating competitive analysis to uncovering your value proposition and how you’re positioned within your industry.  Then we talk about how to prioritize your ideas and start doing actual work.

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Like what you see?  Please share it with a friend via email or twitter.  Also you might like our growth guide that breaks out the top 101 Marketing Tools available to grow you startup.  It includes tools for SEO, Analytics, Email Automation and more.  Need help building your own marketing or growth plan? Schedule a talk with our growth marketing agency and we can build it for you.

Jim Huffman

Founder & CEO GrowthHit. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1

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