Last updated: February 02, 2024

A Recap of Neat’s 2023 Black Friday Cyber Monday Results

Growth Marketing

We bought a brand, Neat – sweat-proof clothes. Follow along to see how we’re growing it. SEE ALL THE UPDATES HERE.  

After signing the papers for Neat.

We had 6 days to come up with a BFCM campaign.

Esh 😬

That’s not enough time to do anything meaningful.  But, we didn’t want to miss out on the high demand for customers to buy.

So, here is what we did:

Simplified Our Message 

With limited time, we knew we had to keep our messaging simple and straightforward. We decided to offer a site-wide discount of 25%, which was enough to get people excited without being too complicated.

Leveraged Site-Wide Banners 

We placed a prominent site-wide banner on our website that clearly communicated our Black Friday deal. This ensured that no visitor could miss out on the opportunity to save.

Embarked on Email Marketing Series 

We sent out a pre-launch email to generate excitement, a launch email to announce the discount, and a reminder email to nudge people to make their purchases.

Black Friday campaign

Focused on High-Value Products 

We merchandised our website to highlight high-average-order-value (AOV) products, such as bundles and items with high inventory. This helped us drive more revenue per customer.

Black Friday campaign

Exceeded Our Goals by 504% 🎯📈

Our efforts paid off. Our Black Friday sales were up 504% from the previous year. We were thrilled with the results and eager to build on our success for next year’s Black Friday campaign.


Plans for Next Year 

Based on our experience this year, we’re making some key changes for next year’s Black Friday campaign:

1 – Increase Inventory: To ensure we can meet the demand, we’ll stock up on our most popular products.

2 – Run Google and Instagram Ads: We’ll leverage paid advertising to reach a wider audience and drive more traffic to our site.

3 – Grow Our Email List: We’ll focus on building our email list throughout the year to ensure we have a large audience to target with our Black Friday promotions.

4 – Start Promotion Earlier: Next year, we’ll start our Black Friday promotion a week earlier to capitalize on the early shopping season.

We’re confident that these changes will help us achieve even greater success in the future. 🚀🌟

We’re excited to see what Black Friday 2024 brings!

Jim Huffman

Founder & CEO GrowthHit and One Day Design. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1

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