Last updated: March 20, 2024

NEAT update: We Flew 2,856 Miles for the Perfect Photo shoot


That time I poured coffee on our model.


This past week I flew 2,856 miles to Brooklyn for the Neat™ photo shoot.

Why? We’re upgrading the website and we (desperately) need assets.

The shoot went well until . . . this happened. (See Video.)


But, at least we got the shot!

My apologies to our amazing model, Tyler.

If you are curious about our brand you can visit our website at

Jim Huffman

Founder & CEO GrowthHit and One Day Design. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1

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