The latest on our Pre-Order Test.
Spend: $100 / Day
CPA: $31
ROAS: 426%
TLDR: It’s (Kind-of ) working!!
Now, that we’re showing good unit economics we’re looking to increase the spend to $1000 / day. We’ll be doing it in increments of 10% to 30%.
More to come.
Jim’s latest growth video, ideas, and resources to help you put the lessons into action.
Free to join. Unsubscribe anytime. Privacy policy. Founder & CEO of GrowthHit. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook.
More about Jim
Growth Strategy 101: 9 Questions to Help Uncover Your Unique Growth Strategy
The Prioritization Matrix to Use When Every Growth Idea Looks Urgent
7 Successful Product Launch Examples That’ll Inspire You
Offer vs Creative vs Landing Page: How to Find the Real Bottleneck
Why A/B Tests Stall Before Reaching Signal
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