Get more from the traffic you already have. Our CRO specialists combine research, A/B testing, copy, design, and development to turn more visits into valuable customers.
For ecommerce, B2B, lead generation, and SaaS.
5/5 Verified client reviews on Clutch
More purchases. Better leads. More signups.
Conversion work that moves the business forward.
GrowthHit grew BiotiQuest's CVR by 27%, AOV by 42%, and email revenue by 22% — through full-funnel CRO.
From broken funnel to scalable pipeline through better messaging, pricing clarity, and nurture.
GrowthHit ran 80+ A/B tests to break Emuaid's growth plateau — cutting ad costs and converting condition-specific traffic.
Kreyol Essence, a Shark Tank Haitian brand, scaled via GrowthHit’s CRO and paid social around one winning product.
GrowthHit Cut Labster's Cost Per Lead from $90 to $7.10 — and Increased Demo Conversions by 145%
GrowthHit 3X'd Mestiza New York's Revenue and Hit 10X+ ROAS — Through 5+ Years of Paid Social.
GrowthHit rebuilt MMD Law's conversion engine after a redesign collapsed CVR from 16.5% to 3.1%.
GrowthHit Grew Pittie Clothing to 4.66% CVR and $11 CPA - Through Shopify CRO and Paid Social.
GrowthHit lifted RISE's lead conversion rate by 41% and cut its cost per lead by 38% through CRO, occupancy-based Google Ads, local SEO and HubSpot nurture.
GrowthHit cut Sword Health's CPL by 31% and 2X'd enrollment CVR — through funnel redesign, paid media, and segmented email.
GrowthHit built Trovata's growth engine from scratch — 3X'd sales, +22% AOV, and +41% ROAS for a Vogue-featured lifestyle brand.
GrowthHit 5X'd TRTL Travel's sales by reframing single-unit purchases as family bundles — scaled across 5 global markets.
GrowthHit fixed Universal Standard's first-visit conversion gap — delivering $175K in additional monthly sales within 30 days.
GrowthHit Took ZipCushions from Zero Meta Spend to 6X ROAS and 3X Purchases — Through Paid Social and CRO.
GrowthHit acquired Neat, rebuilt the funnel, improved conversion, and scaled the business through its own growth playbook.
Results from our CRO and wider growth partnerships. Explore each story for the work behind the numbers.
We improve the pages and journeys that turn visits into purchases, qualified leads, and paid customers—with research, testing, and hands-on implementation.
Improve the journey from product discovery to purchase. Shopify conversion rate optimization can include collections, product messaging, merchandising, cart behavior, and checkout friction.
Measure purchases alongside average order value and revenue per visitor.
Help prospects understand your offer and take a useful next step. Optimize service pages, quote requests, enquiry forms, and booking flows around the decisions your buyers need to make.
Follow lead quality and sales progression, alongside form submissions.
Connect your value proposition to the visitor’s use case. Improve pricing pages, demo journeys, trial signups, and the steps that help new users experience your product’s value.
Track qualified demos, activation, and paid conversion alongside initial signups.
Website reviews, customer feedback, heatmaps, and session recordings reveal where visitors hesitate. We connect those insights in a prioritized opportunity roadmap.
Understand the journey from arrival to conversion. Review tracking, drop-off points, traffic sources, and device performance to find where changes could matter most.
Turn research into testable ideas. Define the success metrics, build suitable experiments, and use the evidence to decide what to apply or investigate next.
Connect the visitor’s intent to your offer. Improve headlines, proof, page structure, calls to action, and forms across paid and organic landing pages.
Remove friction from purchases, quote requests, bookings, demos, and trial signups. Keep order value and lead quality in view as conversion improves.
Bring the strategy to life with a connected team of copywriters, designers, and developers. Move from recommendations to usable, measurable experiences.
See how conversion rate optimization turns customer insights into clearer offers, stronger proof, and easier next steps.
123Free-shipping confirmation makes the delivery benefit visible.
Compression socks complement the travel pillow already in the cart.
Ratings and reviews add reassurance close to checkout.
The takeaway A useful add-on and timely reassurance can help customers build a more valuable order.
Full case study
123The headline explains the service and the benefit: personal attention.
A prominent free case evaluation button sits directly below the offer.
A client testimonial supports the promise before visitors scroll.
The takeaway Explain your difference, support it with proof, and make the next action easy to find.
Full case study
123The headline promises free instructor access and pricing based on need.
Institution tabs, benefits, and plan options help visitors evaluate the offer.
Visitors can sign up alongside the information that supports their decision.
The takeaway Help visitors understand the offer and take the next step in one place.
Full case studyUse the CRO revenue calculator to see what improving your conversion rate could add to your business.
Hear from founders and operators who hired GrowthHit
to fix conversion, sharpen acquisition, and build a system that could actually scale.
A conversion rate optimization company with hands-on operator experience—and the experts to turn insights into live improvements.
GrowthHit owns and operates Neat. We make the same decisions business owners face around offers, acquisition, conversion, and margins—and bring that perspective to client work.
See how we grew NeatWe consider the promise in your ads, the experience on your website, and what happens after conversion. More qualified opportunities for B2B. More revenue and valuable orders for ecommerce.
Customer language, behavior, and analytics inform the roadmap. Strategy, copy, design, and development turn those findings into experiments—with results shaping the next decision.
Get done-for-you execution or strategic guidance for your internal team. Clear ownership, scope, and decision-making help good recommendations become live improvements.
We did not build this framework from the sidelines. We acquired a struggling brand, rebuilt the funnel, tightened the offer, improved conversion, and scaled it into a healthier business. That same operator mindset now powers the work we do for ecommerce brands that need profitable growth, not another reporting deck.
Conversion rate
0.6% → 3%Avg order value
$49 → $120Ad spend
$50 → $1K/dayOverall growth
10X Revenue
Our conversion rate optimization process connects a customer problem to a testable idea—and a clear next decision.
Review analytics, tracking, customer feedback, and the conversion journey. Identify barriers and gaps in the evidence.
Choose opportunities based on commercial impact, traffic, evidence, and the effort to put them into action.
Develop copy and designs, implement the changes, check the experience, and launch suitable experiments.
Review the evidence and document the learning. Apply what works, revise what doesn’t, and keep improving.
GrowthHit is a conversion rate optimization and growth marketing agency led by Founder and CEO Jim Huffman. We bring research, testing, copy, design, and development together for ecommerce, B2B, lead generation, and SaaS businesses.
Founder and CEO of GrowthHit
Techstars growth mentor
Jim has led growth at three startups that went from idea to over $10M in sales and were featured in The Wall Street Journal, TechCrunch, and the TODAY Show.
He has advised and taught digital marketing to brands including Sephora, General Assembly, OREO, Hot Wheels, and FedEx.
He is the bestselling author of The Growth Marketer’s Playbook and author of The 7 Laws of Scaling—sharing the growth principles we put to work at GrowthHit.
Clutch
Top Conversion Rate Auditing Services Company · 2026
Clutch
Top Landing Page Optimization Services Company · 2026
The Manifest
Seattle B2B recognition · 2024
Hotjar
Recognized as a top partner
Forbes Agency Council
GrowthHit CEO Jim Huffman
How CRO works, what to expect, and how to decide if it’s right for your business.
Conversion rate optimization, or CRO, improves the percentage of website visitors who take a valuable action, such as purchasing, requesting a quote, booking a call, or starting a trial. It combines analytics, customer research, and experimentation to understand what prevents action and evaluate improvements. The goal is better business outcomes from your existing traffic.
A CRO agency investigates the customer journey, identifies barriers, prioritizes hypotheses, and helps improve pages and funnels. Depending on the engagement, that includes research, analytics, copy, design, development, A/B testing, and reporting. GrowthHit connects those activities to your commercial goals, with responsibilities and deliverables agreed before work begins.
The investment depends on the scope of research, number and complexity of experiences being optimized, implementation needs, and ongoing testing program. A focused CRO audit is different from a continuing engagement involving strategy, copy, design, development, and analysis. Your proposal should make the scope, team responsibilities, and any separate testing-tool costs clear.
Clear usability or tracking problems may be addressed early, but reliable experiment results depend on conversion volume, the effect being measured, and the time needed to build and run the test. We distinguish launching work from proving an impact. Your roadmap should set realistic expectations for research, execution, and evaluation rather than promise a fixed lift by a universal deadline.
Traffic alone does not determine readiness. Baseline conversions, the change you want to detect, and the time available also matter. A site may have enough evidence for customer research and practical improvements without enough volume for a useful A/B test. We assess that distinction before recommending a testing program.
Yes. Ecommerce CRO can address product discovery, collection and product pages, offers, cart behavior, and checkout. For Shopify stores, the work should reflect the platform and the customer’s buying journey. We consider order value and revenue per visitor alongside purchase conversion rate, so a higher conversion rate does not mask a weaker commercial outcome.
B2B and lead generation CRO helps prospects understand your offer, find relevant proof, and complete actions such as requesting a quote or booking a call. The work can cover service pages, landing pages, forms, and qualification steps. Success should include lead quality and downstream opportunities, so a larger volume of enquiries does not become more work for sales without better results.
Yes. SaaS conversion optimization can improve product messaging, use-case pages, pricing pages, demo requests, and trial signup journeys. Initial signups are only one part of the picture. We also consider how prospects qualify, activate, and become paying customers, with the exact scope shaped around your product, sales motion, and available data.
It can improve the experience after an ad click by aligning the headline, offer, proof, and next step with the visitor’s intent. Better conversion at the same traffic cost can improve acquisition economics, provided customer value and lead quality hold up. CRO should be evaluated alongside traffic quality and downstream results, not treated as a replacement for sound campaign strategy.
GrowthHit offers done-for-you execution and strategic guidance for internal teams. A CRO engagement can bring together strategy, copy, design, development, and analysis, or support your existing resources. Before starting, agree who owns implementation, approvals, tracking, and quality checks so the roadmap can move from recommendations to live work.
Define the primary business metric before testing, then track supporting and guardrail metrics. Ecommerce programs may prioritize revenue per visitor while watching conversion rate and order value. Lead generation programs should follow qualified leads and sales progression; SaaS programs may track paid conversion and recurring revenue. Report what the evidence supports, including inconclusive results.
A CRO audit identifies barriers and recommends improvements at a point in time. Ongoing conversion rate optimization turns those findings into a cycle of research, implementation, testing, and learning. An audit helps you understand where to start; ongoing work helps you evaluate changes and build on what you learn as your traffic, customers, and business evolve.
