Archives: Definitions

The ultimate compendium (some day) of digital marketing abbreviations and acronyms. Both for internal use, client use, and community use.

  • Social Proof

    According to Wikipedia the term “social proof” was coined in 1984 by a man named…

  • UX

    Short for User Experience, UX can be either the science of testing user experiences or…

  • SERP

    Search Engine Result Page. From: Wikipedia A search engine results page (SERP) is the page displayed…

  • VP

    Value Proposition. According to WikiPedia : A value proposition is a statement which clearly identifies…

  • USP

    Unique Selling Proposition. Sometimes Unique Selling Position. Synonymous with VP. According to Wikipedia : The unique selling…

  • KPI

    Key Performance Indicator(s). A key performance indicator (KPI) is a business metric used to evaluate…