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The ultimate compendium (some day) of digital marketing abbreviations and acronyms. Both for internal use, client use, and community use.
According to Wikipedia the term “social proof” was coined in 1984 by a man named…
Short for User Experience, UX can be either the science of testing user experiences or…
Search Engine Result Page. From: Wikipedia A search engine results page (SERP) is the page displayed…
Value Proposition. According to WikiPedia : A value proposition is a statement which clearly identifies…
Unique Selling Proposition. Sometimes Unique Selling Position. Synonymous with VP. According to Wikipedia : The unique selling…
Key Performance Indicator(s). A key performance indicator (KPI) is a business metric used to evaluate…
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