We did $1M in revenue last year running Neat™.

Now we want to do it in 3 months.

June. July. August. One million dollars.

That’s the $1M Summer — and starting this week, I’m documenting every decision, experiment, win, and mistake along the way.

Here’s where we stand right now:

We’re acquiring about 50 new customers a week. To hit this goal, we need 150 / wk. We’re spending carefully on Meta & Google. Our email list is growing. And we just finished one of our highest revenue weeks ever from email flows alone.

But we also have real problems.

We’re a small team. Our ad budget is thin. And we’re wrestling with a product decision that could improve what we sell — but would cost significantly more to make. More on that soon.

The gap between where we are and where we need to be is real.

But so is the plan.

Every week I’ll share what’s working, what’s not, and what the numbers actually look like.

No vanity metrics. No highlight reel.

Just the honest version of trying to build something.

Week 1 starts now.

(This photo shoot was not made with AI and involved zero showers.)

$1M