We did $1M last year. We’re trying to do it in 3 months. This is Week 2 of “The Million Dollar Summer.”

$40,233 in the last 7 days at Neat.

Sounds great until you look under the hood.

We acquired this brand on life support at $9K/month. Now we’re doing $40K weeks. But here’s what most founders miss: the revenue number is the least interesting part.

– Conversion rate: 0.6% to 3%
– AOV: $49 to $88
– Ad spend: $10k (blended ROAS: 3.3X)
– Blended CAC: $39

But that CAC is what keeps me up at night.

Goal is $30. We’re under $40, barely. We’re still buying customers at twice the efficiency we need. But, I need to 3x ad spend and have these numbers hold.

The real unlock? Email revenue.

That’s the retention engine. 59 returning customers last week vs 256 new. The second purchase is where the math works.

New vs returning ratio tells the real story: acquisition is expensive, but repeat velocity is starting to move.

Revenue is a vanity metric. Unit economics are the truth.

We’re getting there. But the $40K headline masks the actual work left to do.

– Lower CAC to $30
– Push second purchase velocity harder
– Let retention pay for acquisition

More to come.

(Need help with growth? Hit us up at GrowthHit)

$1M