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When it comes to turning a casual store visitor into a paying customer, nothing is more effective than a customer testimonial or review.
Check out these statistics:
Testimonials and reviews help consumers avoid buyer’s remorse — they reduce the risk of spending money on something that turns out to be a dud. Spending a few minutes reading reviews tells a person whether your brand and products can be trusted, and trust leads to sales.
But that’s not all.
Testimonials and reviews boost traffic, increase search engine rankings, and improve customer retention. Collect and use them wherever you can, featuring them on your website and including them in marketing campaigns.
To help you do this, we’ve picked out nine of the best Shopify testimonial apps on the market. Each of the apps in this list been chosen for the ease in which they allow you to collect and display reviews, along with their ability to integrate with your store without affecting speed, design, or user experience (UX).
Let’s dig in.
Okendo offers everything you’d want in a testimonial app for Spotify. The official partner app is developed to get you better reviews and more of them, which is why it’s trusted by some of Shopify’s fastest-growing brands including NERD Skincare, Paul Evans, Dormify, and Scotch Porter Brand.
Okendo’s ease of use, range of features, and performance make it the pick of the bunch. However, it won’t be for everyone. The app is built specifically for high-performing retailers and comes with a hefty price tag as a result. If you’re just setting out on your Shopify journey you might want to start with something a bit more affordable, and then graduate to this when you’re ready to take your store to the next level.
From $99/month. 30-day free trial.
If you’re new to Shopify and want a low-cost, simple way to add reviews to your website, Product Reviews is the testimonial app for you.
The biggest compliment we can pay to Shopify’s tool is that it gets the job done. It doesn’t come with the bells and whistles of Okendo, but it can be customized to fit nicely with any store and makes it as straightforward as you could hope for to collect, manage, and publish reviews.
Yotpo’s biggest and best-known feature is its simple interface, which is built to make it as effortless as possible for customers to leave testimonials. But it’s what the app lets you do with customer feedback that really stands out. Yotpo is as much a marketing tool as a Shopify testimonial app, allowing you to showcase customer content at various points throughout the buyer journey, as well as plastering them across social and search platforms — all with the aim of driving traffic and closing sales.
Yotpo is an official Shopify Plus Technology Partner and has partnerships with Google, Facebook, Instagram, and all popular loyalty, search, and email apps. It’s also trusted by leading stores including Beardbrand, Leesa, MVMT, and Pura Vida Bracelets. How much you get from the app depends on whether you opt for a free or paid plan, but there’s enough available with the former to allow you display, manage, and push review content to your audience.
Free. Growth Plan from $29/month.
In terms of features, Judge.me is very much like the other testimonial apps in this list, however, there are a couple of attributes that help it stand out.
The first is that it’s tailored specifically to your store. Upon sign up, the Judge.me customer support team asks you how you want to use the app and sets about customizing the widgets to suit your CSS.
Judge.me is a Shopify-only app, tailor-made for this platform. It looks great, loads fast, and performs well. It might lack the power and analytics of an Okendo, but it’s a worthy contender to the top apps.
Free. Paid plan, $15/month.
Opinew is an app designed to make it easy for users to import testimonials and reviews. If you’re new to Shopify, but already sell on Amazon, eBay, Etsy, or AliExpress, this app is a great way to the review ball rolling.
Like Judge.me, Opinew focuses heavily on optimizing reviews for load speed and there are simple features to edit the review widget and customize emails. Features beyond those are light on the ground, but what it lacks in marketing and integration tools, it makes up for in its ability to repurpose reviews that you already have.
From $9.99/month. 7-day free trial.
Stamped.io is the Shopify testimonial app of choice for some of the biggest stores around, including Colgate, Purple.com, SandCloud, Rhone, Hickies and Linjer, which tells you everything you need to know about its credibility. The app’s main focus is to help you increase social proof and it offers a truckload of features to help you do that, such as the ability to collect video, social, photo, and site reviews automatically, showcase products on Google, and push your content to social media.
Free. Paid plan from $15/month.
HelpfulCrowd is a new app on the Shopify scene, built by developers have been there and done it — running three successful businesses before this one. This gives them an advantage — they’ve been where you are and understand the importance of reviews. The app’s big selling point is FRX™ — Frictionless Review Xperience. This feature lets you collect reviews for every purchase from a single email, asking only one question in the request email. It also delivers a consistent experience across every email client so that emails appear the same regardless of how and where the customer views them. On top of that, there’s a good selection of marketing, loyalty, and traffic-boosting tools to help your store stand out.
Free. Paid plans from $3.99/month.
Rivyo Product Reviews is part Shopify testimonial app, part Q&A collection app. The former it does with great efficiency, making it easy for customers to leave text and photo reviews, and allowing you to customize the design to match the look of your store. The latter sets it apart from some of the other apps in this list. By allowing users to ask questions about products that you can answer, Rivyo effectively removes any pre-purchase doubt and encourages sales.
The app might lack some of the marketing tools of other apps, but the Q&A feature alone is one that makes it worthy of consideration, particularly if you sell a product that people aren’t overly familiar with.
Loox is trusted by over 15,000 Shopify and Shopify Plus stores. And for good reason. While the ability for customers to upload images with reviews is a feature offered by most of the apps in this list, Loox makes photos its central focus. If you run a clothing or accessory store, this app will help you build some quality social proof. Customers can easily upload photos of themselves using or wearing your products, which can be displayed in stunning, Pinterest-like galleries that look great on any device.
On top of that, you’ve also got the standard array of marketing, retention, and customization tools designed to help increase traffic and boost conversions.
From $9.99/month. 14-day trial.
The Shopify testimonial apps in this list offer something for everyone. They all do a great job of letting you easily collect and display reviews on your store, but each has its own benefits depending on where you’re at in your business.
Okendo is the best overall app on the market and Shopify’s Product Reviews is the best free app for those starting out. But that’s not to say either of these will be a perfect fit for you. Take advantage of free plans and trial periods to test several apps. Get hands-on with each and see which works best for your store and, more importantly, your customers.
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