When it comes to turning a casual store visitor into a paying customer, nothing is more effective than a customer testimonial or review.

Check out these statistics:

• Nearly 95% of shoppers read online reviews before making a purchase.
• 97% of shoppers say reviews influence buying decisions.
• 92% of B2B buyers are more likely to purchase after reading a trusted review.
• Having five reviews results in purchase likelihood increasing by a factor of almost 400%.

Testimonials and reviews help consumers avoid buyer’s remorse — they reduce the risk of spending money on something that turns out to be a dud. Spending a few minutes reading reviews tells a person whether your brand and products can be trusted, and trust leads to sales.

But that’s not all.

Testimonials and reviews boost traffic, increase search engine rankings, and improve customer retention. Collect and use them wherever you can, featuring them on your website and including them in marketing campaigns.   

To help you do this, we’ve picked out nine of the best Shopify testimonial apps on the market. Each of the apps in this list been chosen for the ease in which they allow you to collect and display reviews, along with their ability to integrate with your store without affecting speed, design, or user experience (UX).

Let’s dig in.

1. Okendo

Okendo offers everything you’d want in a testimonial app for Spotify. The official partner app is developed to get you better reviews and more of them, which is why it’s trusted by some of Shopify’s fastest-growing brands including NERD Skincare, Paul Evans, Dormify, and Scotch Porter Brand.

Okendo’s ease of use, range of features, and performance make it the pick of the bunch. However, it won’t be for everyone. The app is built specifically for high-performing retailers and comes with a hefty price tag as a result. If you’re just setting out on your Shopify journey you might want to start with something a bit more affordable, and then graduate to this when you’re ready to take your store to the next level.

Top features

• Automated review requests — Trigger emails that reach out customers for reviews at times they’re most likely to act.
• Photo and video reviews — Easy uploading of visual content for customers.
• Review displays — Widgets to show customer testimonials at each stage of the buying journey.
• Analytics — Simple to use dashboard to monitor performance.
• Marketing tools — Tools to send review content to Google search results, Google Shopping, and social media.
• Multiple integration options — Pairs seamlessly with Shoelace, Loyalty Lion,  Smile,  Zendesk, and Gorgias as part of a wider marketing stack.
• Unlimited review requests — No email review request throttling (as found in apps like Yotpo).

Cost

From $99/month. 30-day free trial.

2. Product Reviews by Shopify

If you’re new to Shopify and want a low-cost, simple way to add reviews to your website, Product Reviews is the testimonial app for you.

The biggest compliment we can pay to Shopify’s tool is that it gets the job done. It doesn’t come with the bells and whistles of Okendo, but it can be customized to fit nicely with any store and makes it as straightforward as you could hope for to collect, manage, and publish reviews.

Top features

• Simple customization — Layouts, colors, and text can be edited without the need to code.
• Bulk management — Easily filter, publish, and hide reviews.
• Import and export — Download reviews as a CSV spreadsheet.
• Multiple theme integration — Fits seamlessly with virtually all Shopify themes.
• SEO-friendly review scores — Use review scores to Google search results.

Cost

Free

3. Yotpo

Yotpo’s biggest and best-known feature is its simple interface, which is built to make it as effortless as possible for customers to leave testimonials. But it’s what the app lets you do with customer feedback that really stands out. Yotpo is as much a marketing tool as a Shopify testimonial app, allowing you to showcase customer content at various points throughout the buyer journey, as well as plastering them across social and search platforms — all with the aim of driving traffic and closing sales.

Yotpo is an official Shopify Plus Technology Partner and has partnerships with Google, Facebook, Instagram, and all popular loyalty, search, and email apps. It’s also trusted by leading stores including Beardbrand, Leesa, MVMT, and Pura Vida Bracelets. How much you get from the app depends on whether you opt for a free or paid plan, but there’s enough available with the former to allow you display, manage, and push review content to your audience.

Top features

• On-site display — Widgets, tabs and star ratings can be placed on multiple pages and at checkout.
• Automated review requests — Easily collect reviews via email.
• Review management — Moderate, filter, organize, and comment on reviews from a simple dashboard.
• Business growth tools — Paid plan offers coupons, email upsells, and rich snippets to help users increase sales.
• Customer support — 24/7 customer support via email and Help Center.

Cost

Free. Growth Plan from $29/month.

4. Judge.me

In terms of features, Judge.me is very much like the other testimonial apps in this list, however, there are a couple of attributes that help it stand out.

The first is that it’s tailored specifically to your store. Upon sign up, the Judge.me customer support team asks you how you want to use the app and sets about customizing the widgets to suit your CSS.

The second is its use of metafields to capture reviews. Metafields store as plain text, which means they load faster than JavaScript.

Judge.me is a Shopify-only app, tailor-made for this platform. It looks great, loads fast, and performs well. It might lack the power and analytics of an Okendo, but it’s a worthy contender to the top apps.

Top features

• Unlimited custom forms — Choose how your review fields look.
• Email tracking — Easily check which emails have been delivered, opened, and clicked.
• Email form customization — Edit email types for review requests and all other customer-facing emails.
• Multiple widgets — Display reviews in text, carousels, floating tabs, count badge, and images.
• Marketing tools — Push content to social media and search platforms in a few clicks.
• Retention tools — Create coupons and integrate rewards apps for upselling.
• Customer support — 24/7 support via email.

Cost

Free. Paid plan, $15/month.

5. Opinew

Opinew is an app designed to make it easy for users to import testimonials and reviews. If you’re new to Shopify, but already sell on Amazon, eBay, Etsy, or AliExpress, this app is a great way to the review ball rolling.

Like Judge.me, Opinew focuses heavily on optimizing reviews for load speed and there are simple features to edit the review widget and customize emails. Features beyond those are light on the ground, but what it lacks in marketing and integration tools, it makes up for in its ability to repurpose reviews that you already have.

Top features

• Multi-language support — Supports over 25 languages.
• Easy migration — Easily move reviews over from major marketplaces and other Shopify testimonial apps including Yotpo, Judge.me, and Product Reviews by Shopify.
• Automated review requests — Easily collect reviews via email.
• Photo review support — Lets customer share visual feedback.
• Simple customizable — Easily edit plugin and email designs.
• Rich snippets — Include star reviews and product info in Google search results.

Cost

From $9.99/month. 7-day free trial.

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6. Stamped.io

Stamped.io is the Shopify testimonial app of choice for some of the biggest stores around, including Colgate, Purple.com, SandCloud, Rhone, Hickies and Linjer, which tells you everything you need to know about its credibility. The app’s main focus is to help you increase social proof and it offers a truckload of features to help you do that, such as the ability to collect video, social, photo, and site reviews automatically, showcase products on Google, and push your content to social media.

Top features

• Multi-channel reviews — Collect contents from Facebook, Etsy, AliExpress, SMS, and more.
• Inline-HTML reviews — Instant loading reviews to increase page loading speed.
• Rich snippets — Include star reviews and product info in Google search results.
• Smart product recommendations — Recommend products based on user history.
• Simple customization — Easily edit emails and forms to match your brand.
• Multiple integration options — Connect with other review apps, Google Shopping Reviews, and email clients in a few clicks.

Cost

Free. Paid plan from $15/month.

7. HelpfulCrowd

HelpfulCrowd is a new app on the Shopify scene, built by developers have been there and done it — running three successful businesses before this one. This gives them an advantage — they’ve been where you are and understand the importance of reviews. The app’s big selling point is FRX™ — Frictionless Review Xperience. This feature lets you collect reviews for every purchase from a single email, asking only one question in the request email. It also delivers a consistent experience across every email client so that emails appear the same regardless of how and where the customer views them. On top of that, there’s a good selection of marketing, loyalty, and traffic-boosting tools to help your store stand out.

Top features

• Sales and marketing tools — Multiple widgets, Facebook reviews tab, product groups, and two review themes for engaging customers.
• Retention tools — Review commenting, coupons, and thank-you emails to improve customer loyalty.
• Rich snippets — Easily display reviews in Google search results.
• Automated review requests — Collect reviews and send review reminders at optimal times.
• Review importing — Move reviews over to HelpfulCrowd from any platform.
• FRX™ — Collect multiple reviews from a single email with one question.

Cost

Free. Paid plans from $3.99/month.

8. Rivyo Product Reviews

Rivyo Product Reviews is part Shopify testimonial app, part Q&A collection app. The former it does with great efficiency, making it easy for customers to leave text and photo reviews, and allowing you to customize the design to match the look of your store. The latter sets it apart from some of the other apps in this list. By allowing users to ask questions about products that you can answer, Rivyo effectively removes any pre-purchase doubt and encourages sales.

The app might lack some of the marketing tools of other apps, but the Q&A feature alone is one that makes it worthy of consideration, particularly if you sell a product that people aren’t overly familiar with.

Top features

• Questions and answers — Lets customers leave queries about products.
• Review notifications — Send review alerts to multiple email addresses.
• Likes/dislikes — Lets customers give a thumbs up or thumbs down on product reviews to weed out fake feedback.
• Review import and export — Upload and download reviews in bulk in CSV format.
• Simple customization — Edit review displays to match your theme.

Cost

Free

9. Loox

Loox is trusted by over 15,000 Shopify and Shopify Plus stores. And for good reason. While the ability for customers to upload images with reviews is a feature offered by most of the apps in this list, Loox makes photos its central focus. If you run a clothing or accessory store, this app will help you build some quality social proof. Customers can easily upload photos of themselves using or wearing your products, which can be displayed in stunning, Pinterest-like galleries that look great on any device.

On top of that, you’ve also got the standard array of marketing, retention, and customization tools designed to help increase traffic and boost conversions.

Top features

• Photo galleries — Display customer reviews in beautiful galleries and social proof popups.
• Automated review requests — Collect reviews and send review reminders at optimal times.
• Retention tools — Offer discounts to customers for submitting photos and recommend related products via email.
• Rich snippets — Easily display reviews in Google search results.
• Designed to fit — Works with any theme, and is 100% responsive.
• Import Reviews — Pull reviews from AliExpress, Etsy, Amazon, and more.
• Multiple displays — Showcase reviews in carousels, sidebars, and popups.
• Multiple integration options — Syncs with all popular social, email, and loyalty platforms, and works with stores in any niche.

Cost

From $9.99/month. 14-day trial.

Wrap up

The Shopify testimonial apps in this list offer something for everyone. They all do a great job of letting you easily collect and display reviews on your store, but each has its own benefits depending on where you’re at in your business.

Okendo is the best overall app on the market and Shopify’s Product Reviews is the best free app for those starting out. But that’s not to say either of these will be a perfect fit for you. Take advantage of free plans and trial periods to test several apps. Get hands-on with each and see which works best for your store and, more importantly, your customers.