Last updated: May 01, 2024

13 Reasons Why People Don’t Convert & How To Fix Them [39 Case Studies]

CRO
General
Growth Marketing

Did you know that there are no more than 13 reasons why your website traffic isn’t converting.

In this article, we’ll break down the 13 most common conversion roadblocks and how to tackle them. From building trust to clarifying your value proposition, we’ll show straightforward examples of why your website traffic isn’t converting and to boost your conversion rates and overcome visitor objections.

  1. Credibility / Trust. “They Don’t Trust You”
  2. Lack of Social Proof. ”They Have Never Heard of You”
  3. Confusing initial User Path. ”They Are Lost on Your Site”
  4. Difficult to navigate the site. ”They Don’t Know What to Buy”
  5. Price / Value Perception Issues. ”They Think You’re Expensive”
  6. Unclear benefits. ”They Don’t Get the Benefits”
  7. Lack of product understanding. ”They Don’t Understand the Product”
  8. Lack of a unique and clear value proposition. ”They Think You’re the Same as a Competitor”
  9. Not answering objections. ”They Have Specific Concerns”
  10. Lack of Urgency. ”They Have No Urgency”
  11. Frustration with forms. ”They Dropped Off the Form”
  12. Too much distraction. ”They Got Distracted”
  13. Low Likelihood of Achievement. ”They Don’t Think It’ll Work”

1. Credibility / Trust. “They Don’t Trust You”

Establishing trust is vital for converting visitors into customers. Without credibility, potential customers may hesitate to engage with your brand or make a purchase. Here’s some of the best examples we’ve found for overcoming this issue:

2. Lack of Social Proof. ”They Have Never Heard of You”

Social proof, such as customer reviews and testimonials, reassures visitors that others have had positive experiences with your product or service, increasing their confidence and likelihood to convert. Here’s some of the best examples we’ve found for overcoming this issue:

3. Confusing initial User Path. ”They Are Lost on Your Site”

A clear user path with well-defined calls-to-action (CTAs) guides visitors through your website and encourages them to take desired actions, ultimately leading to higher conversion rates. Here’s some of the best examples we’ve found for overcoming this issue:

4. Difficult to navigate the site. ”They Don’t Know What to Buy”

An intuitive and easy-to-navigate website ensures that visitors can quickly find what they’re looking for, reducing frustration and increasing the likelihood of conversion. Here’s some of the best examples we’ve found for overcoming this issue:

5. Price / Value perception Issues. ”They Think You’re Expensive”

Clearly communicating the value of your products or services helps visitors understand why they should choose you over competitors, overcoming any price-related objections and improving conversion rates. Here’s some of the best examples we’ve found for overcoming this issue:

6. Unclear benefits. ”They Don’t Get the Benefits”

Highlighting the benefits and unique selling points of your offerings clarifies what visitors stand to gain from engaging with your brand, compelling them to convert. Here’s some of the best examples we’ve found for overcoming this issue:

7. Lack of product understanding. ”They Don’t Understand the Product”

Providing comprehensive information about your products or services helps visitors make informed decisions, alleviating any doubts or uncertainties that may hinder conversion. Here’s some of the best examples we’ve found for overcoming this issue:

8. Lack of a unique and clear value proposition. ”They Think You’re the Same as a Competitor”

A strong value proposition communicates the unique value your brand offers to customers, setting you apart from competitors and enticing visitors to convert. Here’s some of the best examples we’ve found for overcoming this issue:

why your website traffic isn't converting

9. Not answering objections. ”They Have Specific Concerns”

Addressing common objections or concerns that visitors may have upfront helps build trust and confidence, removing barriers to conversion. Here’s some of the best examples we’ve found for overcoming this issue:

why your website traffic isn't converting

why your website traffic isn't converting

10. Lack of Urgency. ”They Have No Urgency”

Creating a sense of urgency or scarcity encourages visitors to act quickly, motivating them to convert before the opportunity is lost. Here’s some of the best examples we’ve found for overcoming this issue:

why your website traffic isn't converting

why your website traffic isn't converting

11. Frustration with forms. ”They Dropped Off the Form”

Streamlining and optimizing forms reduces friction in the conversion process, making it easier and more enticing for visitors to complete desired actions. Here’s some of the best examples we’ve found for overcoming this issue:

why your website traffic isn't converting

why your website traffic isn't converting

12. Too much distraction. ”They Got Distracted”

Minimizing distractions on your website keeps the focus on your conversion goals, increasing the likelihood that visitors will take the desired action. Here’s some of the best examples we’ve found for overcoming this issue:

why your website traffic isn't converting

why your website traffic isn't converting

13. Low Likelihood of Achievement. ”They Don’t Think It’ll Work”

Setting realistic expectations and offering a risk-reversal boosts confidence and increases conversion rates. Here’s some of the best examples we’ve found for overcoming this issue:

why your website traffic isn't converting

why your website traffic isn't converting

Now try to apply all these tips to fix why your website traffic isn’t converting, and if you still have doubts and need help we have your back, contact us at GrowthHit.com

Jim Huffman

Founder & CEO GrowthHit and One Day Design. Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Author of The Growth Marketer’s Playbook #1

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