Meet the GrowthHit Team

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The people behind the growth

Meet Your
Growth Marketing Team.

Strategists, creatives, and operators with one shared focus: profitable growth.
Meet the people behind GrowthHit’s work in CRO, paid media, SEO, and retention.

$250M+

Revenue influenced

200+

Brands worked with

9+

Years building growth systems

Trusted by brands you know

Our growth team

People you’ll know.
Expertise you can count on.

Get to know the people behind the work.
Hover over a photo or tap to read their bio.

Grown two startups from idea to $10M+ in sales. Author of The Growth Marketer’s Playbook, #1 new release on Amazon (Pushing Seth Godin off the #1 spot for 72 hours.) Startup mentor at Techstars, General Assembly, and Sephora Accelerator. Lead workshops at Fortune 500 brands like FedEx, Hot Wheels & Intuit. Wannabe coffee snob, aspiring NBA ball-boy, and a #girldad of two.

Produced over $6.7M in additional revenue for clients like UberEats, Bevel, Vector, and more. Creator of FunnelTeardowns, a CRO content platform that breaks down conversion funnels. Yonathan is the creator of the #1 Ruby on Rails course on Udemy that helped over 26,000 students. A bon vivant & systems nerd.

Chief AI Officer at GrowthHit and co-founder of CreativeLive. Craig helps brands scale with AI-powered tools, creativity, and systems. Host of The Interview podcast and founder of VPD Studio. Former educator turned tech builder. Passionate about storytelling, experimentation, and family. Coffee enthusiast, community nerd, and lifelong believer in the creative process.

Marketing trailblazer closing the loop between analytics and creative. Drove $27+MM revenue through digital ads, bringing along digital novices and natives alike. As a thought leader, she's taught over 100 marketers how to grow their businesses with creative strategy through webinars, classes, and workshops. Jordan's success comes from a strong research methodology background and an endless imagination. Hiking addict, aspiring seamstress, and amateur lounge singer.

Harun is a systems thinker who helps high-growth teams run smoother, faster, and smarter. As VP of Operations at GrowthHit, he combines a global consulting background with hands-on marketing experience to build the structure behind rapid experimentation and top-tier client results. With a Master’s in Project Management and experience designing global systems used by over 150,000 people across Africa and South America, Harun brings a unique global perspective to scaling digital growth

Passionate project manager with a proven track record in digital, paid media, and social media project management. Skilled in building client relationships, coordinating cross-functional teams, and driving successful marketing campaigns. Enthusiastic about optimizing processes and delivering measurable results for clients in fast-paced growth environments.

Coined Experience Advocate. Always advocating for the optimal digital journey through 100s of website experiments, thoughtful UX research, and $5M+ in digital spend. While also being the strongest advocate for both her internal team and clients. Having created several experimentation programs she has found out firsthand when you truly put consumer experience first, that is when the data driven, million plus additional revenue magic begins. On the personal side, she loves mom life (both human and dog), travel adventures, and a great workout to get the day started right.

Dominique Houston is a seasoned growth marketing professional with a proven track record of scaling brands through paid media, CRO, and content-driven strategies. With experience leading multi-channel campaigns at agencies like GrowthHit and New Engen, Dominique blends deep performance marketing expertise with front-end development and creative storytelling. He’s driven double-digit revenue growth, built high-performing teams, and brings a full-stack approach to digital marketing - from strategy to execution.

Generated over $750,000 in revenue for clients through email marketing automation. Specialist in project management, paid ads, and email marketing strategy. Wanna-a-be African safari leader, part-time photographer, and dog mom.

A growth-focused marketer with over a decade designing full-funnel paid media strategies for $10M–$400M brands across eCommerce, SaaS, marketplaces, and services. I ran ads across 400+ product categories, and I am massively driven by data, analytics, AI, and optimising every step of the user journey. When not deep in paid ads metrics, you’ll find me at CrossFit gym, outdoors, or reading about growth hacking.

Multidisciplinary graphic designer with a strategy background, specializing in branding, UX/UI and digital product design. Works with visual communication over 8 years. Solves various business problems through design. Creative researcher and musician. Loves breathing, meditation and cold showers.

A 15+ year SEO professional with experience in start-ups, franchises, e-commerce, and marketplace businesses. As a leader of product and marketing teams, Tyson bridges the gap between customer centric websites and new search experiences to help businesses find new customers. Tyson utilizes the latest tools and resources, including AI, to help marketers run and grow SEO. When he’s not working with businesses, Tyson enjoys spending time with his family in Milwaukee, Wisconsin; traveling, hiking, biking, and reading.

A growth marketer interested in helping any type of business scale through digital marketing. Has over 4 years in Google Ads, Bing Ads, and SEO. Blake also has a small business background from running a family owned furniture store. An adrenaline junkie who likes to dirtbike, snowboard, and travel.

Passionate CRO Analyst blending strategic thinking and analytical prowess to elevate digital experiences. Adept chess player, leveraging strategic skills in problem-solving. Infused with a love for numbers, adept at decoding data patterns. Committed to optimizing online journeys through a unique blend of analytical and a strategic mindset.

A multidisciplinary designer that has the creativity and artistic ability to conceptualize and design eye-catching visuals. Good at understanding and communicating the story that drives the design of products. He always brings empathy, passion, and commitment to his work. His professional philosophy as a designer is clear: hard work, attention to detail, and courage to take risks in order to achieve the highest goals. Deeply passionate about travel, Drone piloting, and shooting nature photographs.

Digital designer specializing in graphic, UI/UX, and motion design. Passionate about creating modern, trendy and neat designs, which attract attention and resolve business problems. Finds a personal approach for each project to make all designs unique and special. Serial traveler, language learner, and all-kinds-of-cats lover.

Passionate UI/UX Designer dedicated to creating high-quality designs that deliver exceptional user experiences. With a keen eye for detail, she thrives on turning complex ideas into simple, elegant designs. Beyond her love for design, Yevheniia believes that traveling and experiencing different cultures broadens her perspective and fuels creativity, bringing fresh ideas and inspiration to every project she works on

After multiple stints at freelance work and startups, Isha's passion for design quickly grew while working as a Digital Product & UX Designer, where she created identities and digital spaces for industries ranging from non-profits to technology. Learning about design's endless possibility and potential to reach and influence millions, she continues to pursue her goal of making the online world a beautiful place. In her spare time, you’ll find her gaming, sharpshooting, or annoying her dog.

A marketer with a lot of experience in the digital world, he has worked in various types of businesses, from managing e-commerces to leading a marketing team in a multinational company. He has a master’s degree in Digital Marketing, and is completely passionate about performance and optimization, making his purpose in life to help e-commerces grow in the digital environment. In his spare time, he likes to do boxing and photography, and can also be found in the world of gaming!

A dedicated growth marketer with a deep passion for scaling businesses through digital marketing. With a solid background in media buying and over 4 years of hands-on experience in Google Ads, Meta Ads, and SEO, I have worked across various types of businesses, from managing e-commerce platforms to leading marketing projects. I'm also a sports addict in my time off, i like photography and can also be found in the world of gaming in a few competitive scenes!

Hey there! I'm a Paid Ads Expert from Colombia with a passion for digital marketing. With over 5 years of experience in paid media, I had the opportunity to manage different types of US and Canadian clients across diverse campaigns. My focus is on Google Ads and Meta Ads. I'm always looking for learning opportunities and collaborating.

Performance Ads Designer with a high-end background in 3D, CGI, and visual production, bringing a multidisciplinary edge across design, strategy, and execution. Experience spans founding creative ventures and contributing to large-scale European projects, including leading visual direction for a major motorsport event. Currently creates end-to-end ad creatives for Meta, LinkedIn, Reddit, and Google across static, motion, and UGC—focused on fast iteration, testing, and performance. Integrates advanced AI into the workflow—from ideation to precision editing and automation—to scale speed, quality, and output. Outside work, passionate about cinema and downhill riding.

A dedicated and meticulous QA Specialist with a keen eye for detail, ensuring every product is flawless. Outside of work, I enjoy dancing and bringing humor to any situation, even if it’s a bit awkward at times.

A Project Manager who enjoys bringing structure to complex ideas and turning them into digital experiences that work for both users and the business. I work closely with cross-functional teams to shape ideas, bring clarity, and drive them from concept to execution with precision and strong outcomes. When I’m not working, you’ll find me somewhere close to nature.

Want to help us build what’s next? Explore careers at GrowthHit
CORE SERVICES

The levers that drive growth

These are the growth levers we pull when a brand has demand, but the revenue engine is not working hard enough.

Conversion Rate Optimization

We have a 38% experiment win rate — 1 in 3 tests lifts revenue over 10%.
  • A/B Testing
  • Landing Pages
  • Positioning
  • Audits
  • Heatmaps
Learn More

Meta and Instagram Ads

Creative-led paid social that scales profitably. From creative testing and UGC management to script writing and performance optimization, we help brands turn Meta into a scalable growth channel.
Learn More

Google Ads

Capture high-intent demand and convert it efficiently. We build and optimize Google Ads campaigns designed to drive qualified traffic, lower CAC, and scale profitable conversions across Search, Shopping, and Performance Max.
Learn More

Email & SMS Retention

Once you work so hard to convert them, you're working just as hard to retain them. Replenishment flows, win-backs, lifecycle automation.
Learn More

SEO + GEO (AI Search Optimization)

Site speed, crawlability, schema markup, and search strategy built to drive visibility across Google rankings, AI search results, and high-intent traffic that compounds over time.
Learn More

Shopify Optimization

The same process we used to 10X our own Shopify brand, Neat, is the same process we'll run for yours. Storefront conversion, product page optimization, checkout flow, and mobile-first design.
Learn More

B2B / Lead Generation

We take the same process we use to generate leads for GrowthHit and apply it to your business. Funnel strategy, landing pages, ad creative, and conversion optimization — wired together as one system.
Learn More
🔥 A GrowthHit Success Story

We bought a brand on life support.
Then we ran our playbook.

We did not build this framework from the sidelines. We acquired a struggling brand, rebuilt the funnel, tightened the offer, improved conversion, and scaled it into a healthier business. That same operator mindset now powers the work we do for ecommerce brands that need profitable growth, not another reporting deck.

Conversion Rate

0% → 3%

Avg Order Value

$49 → $120

Ad Spend

$50 → $1K/day

Overall Growth

10X Revenue

Read the Neat case study
Our Brand
neatapparel.com "The same system we run on our clients, we dog food ourselves." — Jim Huffman, CEO
WHAT CLIENTS SAY

Don’t take our word for it

Hear from founders and operators who hired GrowthHit
to fix conversion, sharpen acquisition, and build a system that could actually scale

Allison, Director of Marketing RISE Commercial

“With GrowthHit, we’re setting records for leads, tours, and website traffic.”

Joel, Founder Homemade Brand

“GrowthHit helped us understand who our customers are and how they convert.”

Liz, Founder MakerU

"GrowthHit consistently delivers. Their CRO work drives real, measurable growth."

Sean, CEO Mindfulness Brand

“They dig deep into our business and show us how we can improve and scale.”

Michael, Founder Kleer Blue Water

“GrowthHit became part of our team, and everyone is genuinely invested in our success.”

A commitment close to home

Inspired by Wren.
1% of profits for
pediatric cancer research.

01 / May 2025

It began with
growing pains.

In May 2025, GrowthHit founder Jim Huffman’s five-year-old daughter, Wren, complained of growing pains. Her family soon learned it was something far more serious: osteosarcoma, a type of bone cancer.

Meet Wren.
Meet Wren.

02 / August 2025

Extraordinary courage.
Every step of the way.

Within days, Wren began chemotherapy. That August, she underwent an amputation called rotationplasty. Months of treatment followed, affecting every part of life for Wren, her parents, and her older sister. Through it all, Wren showed extraordinary courage.

03 / February 2026

In February 2026,
she rang the bell.

Wren with her family and care team. February 2026.
Wren with her family and care team. February 2026.

04 / A future worth funding

Along the way, her family learned how urgently children with osteosarcoma need better treatments. They created the Wrenegade Fund through MIB Agents to help fund progress for other children and families facing the same diagnosis.

That mission is now part of GrowthHit’s future.

We’ve committed to donating 1% of our profits to pediatric cancer research. Permanently. Support the Wrenegade Fund
Our team, showing up

A little pie.
A lot of heart.

Watch the GrowthHit team take the Pie Hard challenge in support of the Wrenegade Fund.

A few things you might be wondering

Growth Marketing
Team FAQs

A growth marketing team brings strategy, customer research, creative, acquisition, conversion optimization, and retention together to grow a business. The team tests ideas across the customer journey and uses the results to decide what to improve or scale next.
A growth marketing team typically includes a growth strategist, paid media specialists, a conversion rate optimization specialist, a designer, an SEO specialist, and an email or lifecycle marketer. Analytics and development support help the team measure experiments and implement changes. The mix depends on the business and its growth priorities.
GrowthHit was founded by Jim Huffman, CEO and author of The Growth Marketer’s Playbook. The leadership team also includes Yonathan Ayenew, COO and Partner; Jordan Summers, Head of Growth; and Craig Swanson, Chief AI Officer. Meet the wider team and read their experience in the profiles above.
GrowthHit works across conversion rate optimization, Meta and Instagram Ads, Google Ads, SEO and AI search, email and SMS retention, creative, and Shopify optimization. These disciplines work together to improve how a business attracts customers, converts demand, and builds repeat revenue.
Growth marketing emphasizes measurable experiments across acquisition, conversion, and retention. Traditional marketing can cover those areas too, but a growth team explicitly connects its work to the full customer journey and tests which changes improve business results. Advertising is one part of that system.
An in-house growth marketer can bring dedicated ownership and deep day-to-day business knowledge. A growth marketing agency can add specialists across several channels without hiring each role separately. Consider your internal expertise, budget, execution capacity, and the problems you need to solve. An agency can also complement an existing internal team.
GrowthHit works with ecommerce and performance-driven brands, including apparel, beauty, health and wellness, and B2B lead generation businesses. The work focuses on connecting customer acquisition, website conversion, and retention to profitable growth.
A growth marketing team should connect its work to business outcomes such as revenue, customer acquisition cost, conversion rate, average order value, and repeat purchase rate or customer lifetime value. The right measures depend on the business model. For lead generation, lead quality and pipeline matter alongside cost per lead.
Yes. A multidisciplinary growth marketing team can coordinate paid ads, SEO, conversion optimization, and email or SMS retention. The advantage is shared customer insight and measurement: what the team learns from one channel can inform the website, creative, and follow-up experience.
GrowthHit’s approach starts with understanding the business, its customers, and where the funnel loses potential revenue. Research, account audits, website analysis, and customer feedback help identify opportunities. Experiments then test those ideas, so decisions about what to scale are informed by results.
Look for relevant experience, clear ownership, a practical testing process, and evidence tied to business results. Ask who will do the work, how the team measures success, and how it collaborates with your people. Reviewing team bios, case studies, and client testimonials can help you assess the fit.
Book a growth strategy call to discuss your business, current growth challenges, and priorities. The conversation helps determine whether GrowthHit’s team and services are a fit for what you need next.

Let’s meet.
Then let’s grow.

Talk with us about the next chapter for your brand.